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What is correct order when building a rule in launch by Adobe? Select a correct answer.

A.
Event, exceptions, actions, conditions
A.
Event, exceptions, actions, conditions
Answers
B.
Conditions, exceptions, actions. Event
B.
Conditions, exceptions, actions. Event
Answers
C.
Event, conditions, exceptions, actions
C.
Event, conditions, exceptions, actions
Answers
Suggested answer: C

Explanation:

When building a rule in Launch by Adobe, the correct order to follow is Event, conditions, exceptions, and then actions. This order ensures that the conditions and exceptions will be evaluated before any of the actions in the rule are triggered. This is referenced in the Adobe Analytics Developer Professional study guide section on the Tag Management System.

Which type of data element is often used for sampling data in the Adobe Experience Platform?

A.
Random number
A.
Random number
Answers
B.
Query string
B.
Query string
Answers
C.
JavaScript variable
C.
JavaScript variable
Answers
Suggested answer: A

Explanation:

A random number data element is often used for sampling data in the Adobe Experience Platform.

This data element generates a random number between 0 and 1, which is then used to select a given sample size. This is referenced in the Adobe Analytics Developer Professional study guide section on the Tag Management System.

In Adobe Analytics configuration with Adobe Launch, which from below are correct set of action types available in the Analytics extension? Select the correct option.

A.
Set Variables, Send Beacon, Clear Variables
A.
Set Variables, Send Beacon, Clear Variables
Answers
B.
Define Variables, Transfer Beacon. Clear Variables
B.
Define Variables, Transfer Beacon. Clear Variables
Answers
C.
Define Variables, Send Beacon, Remove Variables
C.
Define Variables, Send Beacon, Remove Variables
Answers
Suggested answer: A

Explanation:

According to the Adobe Analytics Developer Professional study guide, the set of action types available in the Analytics extension are Set Variables, Send Beacon, and Clear Variables. These actions allow you to define and set variables, send a request to Adobe Analytics, and clear variables when necessary.

Which section of Adobe Launch rules configuration triggers the evaluation of rules?

A.
Conditions
A.
Conditions
Answers
B.
Exceptions
B.
Exceptions
Answers
C.
Events
C.
Events
Answers
D.
Actions
D.
Actions
Answers
Suggested answer: C

Explanation:

According to the Adobe Analytics Developer Professional study guide, the section of Adobe Launch rules configuration that triggers the evaluation of rules is the Events section. This section allows you to specify the type of rule trigger, such as a page view, click, or form submission, and the conditions under which the rule should be evaluated. Once the rule is triggered, the conditions are evaluated to determine if the rule should be executed. If the conditions are met, the associated actions are then executed.

Which type of data element is used in the Adobe Experience Platform to identify search terms on a retail website?

A.
Query string parameter
A.
Query string parameter
Answers
B.
JavaScript variable
B.
JavaScript variable
Answers
C.
Cookies
C.
Cookies
Answers
Suggested answer: A

Explanation:

According to the Adobe Analytics Developer Professional study guide, query string parameters are used in the Adobe Experience Platform to identify search terms on a retail website. Query string parameters are the portion of a URL that follows the question mark (?) and contains key-value pairs that provide additional information about the request. For example, a URL containing a query string parameter might look like this: www.example.com/search?term=shoes. In this example, the query string parameter is "term=shoes", which indicates that the search term being used is "shoes".

A developer has installed large numbers of extensions.

What can be done to help manage the performance of the application without uninstalling extensions?

A.
Selectively enable and disable the extensions.
A.
Selectively enable and disable the extensions.
Answers
B.
Sort installed extensions by clicking a column heading.
B.
Sort installed extensions by clicking a column heading.
Answers
C.
Remove an extension by selecting an application from the Products list.
C.
Remove an extension by selecting an application from the Products list.
Answers
Suggested answer: A

Explanation:

According to the Adobe Analytics Developer Professional study guide, one way to help manage the performance of an application with a large number of extensions installed is to selectively enable and disable the extensions depending on the page or functionality being used. This allows you to control which extensions are active and running on the page, which can help to improve performance and reduce the amount of resources being used.

A developer wants to use extensions to add core functionality to tags. What is the first step to add a new extension?

A.
Mouse over an extension to configure it.
A.
Mouse over an extension to configure it.
Answers
B.
Select an extension from the extensions catalog.
B.
Select an extension from the extensions catalog.
Answers
C.
From a property's overview page, open the Extensions tab.
C.
From a property's overview page, open the Extensions tab.
Answers
Suggested answer: B

Explanation:

The first step to add a new extension is to select an extension from the extensions catalog. To do this, from a property's overview page, open the Extensions tab and select an extension from the list. You can then mouse over an extension to configure it.

An analytics manager at XYZ company is looking to upload order conversions into Adwords so that he/she can optimize paid search campaign performance.

Which Adobe Analytics API can the manager be advised to use?

A.
Report Suite API
A.
Report Suite API
Answers
B.
Reporting APIs
B.
Reporting APIs
Answers
C.
Data Sources API
C.
Data Sources API
Answers
Suggested answer: C

Explanation:

The manager should use the Data Sources API to upload order conversions into Adwords. The Data Sources API allows users to upload and manage data from various sources, including Adwords, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.

An analytics manager at XYZ company is looking to upload email campaign metadata and event data into Adobe Analytics so that he/she can monitor campaign and website performance together. Which Adobe Analytics API can the manager be advised to use? Select all that apply.

A.
Report Suite API
A.
Report Suite API
Answers
B.
Data Sources API
B.
Data Sources API
Answers
C.
Events API
C.
Events API
Answers
D.
Classifications API
D.
Classifications API
Answers
Suggested answer: B, C

Explanation:

The manager should use the Data Sources API to upload email campaign metadata and event data into Adobe Analytics. The Data Sources API allows users to upload and manage data from various sources, including emails, and to use that data to create metrics and segments in Adobe Analytics.

Details can be found in the Adobe Analytics Developer Professional study guide.

Which of the following scenarios would justify the use of the feature "processing rules" in adobe analytics? Select all that apply.

A.
Product manager has launched a new iOS/Android app and data is being captured in context variable. It needs to be mapped over to eVar/props
A.
Product manager has launched a new iOS/Android app and data is being captured in context variable. It needs to be mapped over to eVar/props
Answers
B.
A product manager is looking to capture user agent in an eVar but doesn't want to request the release manager for another build in production
B.
A product manager is looking to capture user agent in an eVar but doesn't want to request the release manager for another build in production
Answers
C.
Product Marketing team has launched a new social media marketing campaign and would like to see campaign performance in last touch channel report
C.
Product Marketing team has launched a new social media marketing campaign and would like to see campaign performance in last touch channel report
Answers
D.
The page name for checkout is "checkout". Product manager would like to fix the historical values that have been captured so far in pages report
D.
The page name for checkout is "checkout". Product manager would like to fix the historical values that have been captured so far in pages report
Answers
Suggested answer: A, D

Explanation:

The scenarios that would justify the use of the feature "processing rules" in Adobe Analytics are A and D. Processing rules allow users to define conditions and actions to transform data as it enters the reporting interface. In scenario A, processing rules can be used to map the context variable to eVar/props. In scenario D, processing rules can be used to fix the historical values captured in the pages report. Details can be found in the Adobe Analytics Developer Professional study guide.

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