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Question 71 - 3309 discussion
Which statement best describes the concept of Proactive Outreach Manager (POM) campaigns?
A.
A campaign is a collection of customer names, telephone numbers, and e-mail addresses.
B.
A campaign is a strategy defining when to best contact contacts.
C.
A campaign is a collection of contact records with contact attributes, a media channel to contact them, and a contact strategy that defines when and how to reach them.
D.
A campaign is a group of agents assigned to a specific job/task.
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