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Question 79 - CBDA discussion

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A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative. What does this mean?

A.
The data tables that support the visuals and help answer questions
Answers
A.
The data tables that support the visuals and help answer questions
B.
A narrative that supports insights with additional context and draws correlations
Answers
B.
A narrative that supports insights with additional context and draws correlations
C.
Notes on assumptions and unavailable data for analysis
Answers
C.
Notes on assumptions and unavailable data for analysis
D.
Commentary around why each graphic was selected to provide additional context
Answers
D.
Commentary around why each graphic was selected to provide additional context
Suggested answer: B

Explanation:

A narrative is a written or spoken explanation of the data analysis results that tells a story with the data, provides additional context and background information, highlights the key insights and findings, and draws correlations and implications for the decision makers12. The report is missing the narrative, meaning that it does not communicate the meaning and value of the data analysis effectively, and it leaves the interpretation and action to the senior management without any guidance or recommendation34.

Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 672: Storytelling with Data, Cole Nussbaumer Knaflic, 2015, p. 93: Data Storytelling: The Essential Data Science Skill Everyone Needs, Brent Dykes, 2016, 14: The Power of Data Storytelling, Harvard Business Review, 2018, 2.

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asked 18/09/2024
Perry Schoenmaker
37 questions
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