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Question 114 - Certified Contact Center discussion

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Your design specifies dynamic greetings in email templates based on customer data. Which Salesforce feature enables this personalization?

A.
Custom Apex code to programmatically insert customer data into email templates.
Answers
A.
Custom Apex code to programmatically insert customer data into email templates.
B.
Merge fields in email templates linked to specific object fields containing customer information.
Answers
B.
Merge fields in email templates linked to specific object fields containing customer information.
C.
Process Builder sequences dynamically updating and inserting personalized data into email content.
Answers
C.
Process Builder sequences dynamically updating and inserting personalized data into email content.
D.
Einstein Content Recommendations suggesting relevant templates and content based on customer data.
Answers
D.
Einstein Content Recommendations suggesting relevant templates and content based on customer data.
Suggested answer: B

Explanation:

Dynamic greetings in email templates based on customer data can be effectively implemented using merge fields in Salesforce. Merge fields automatically pull data from specific object fields related to the customer, such as their name or recent activity, and insert it into the email content. This feature enables personalization at scale by using existing customer data in Salesforce to customize each email, enhancing the relevance and engagement of communications.

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asked 23/09/2024
Kurt Onal
43 questions
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