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Question 82 - Certified Loyalty Management discussion

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How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?

A.
Use Marketing Cloud Server-Side JavaScript
Answers
A.
Use Marketing Cloud Server-Side JavaScript
B.
Use Custom Apex code via a middleware ETL tool
Answers
B.
Use Custom Apex code via a middleware ETL tool
C.
Use Salesforce Customer Data Platform
Answers
C.
Use Salesforce Customer Data Platform
D.
Use Marketing Cloud Connect
Answers
D.
Use Marketing Cloud Connect
Suggested answer: D

Explanation:

To integrate Marketing Cloud with Loyalty Management for creating journeys for promotions, the most effective method is:

Option D 'Use Marketing Cloud Connect.' Marketing Cloud Connect integrates Salesforce CRM data with Marketing Cloud, allowing for the creation of targeted, personalized journeys based on Salesforce data, including Loyalty Management data.

asked 23/09/2024
Mark Oh
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