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Question 96 - Certified Loyalty Management discussion

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A company's Marketing Team needs to set up a promotion and use Promotion Market Segments where members of a specific age range and with expressed preferences will benefit from this promotion.

What is the recommended solution for the team to set up the Promotion Market Segments?

A.
Custom coded solution
Answers
A.
Custom coded solution
B.
Salesforce Marketing Cloud
Answers
B.
Salesforce Marketing Cloud
C.
Salesforce Reports and Dashboards
Answers
C.
Salesforce Reports and Dashboards
D.
Salesforce Customer Data Platform
Answers
D.
Salesforce Customer Data Platform
Suggested answer: D

Explanation:

To set up Promotion Market Segments for members within a specific age range and with certain preferences, the recommended solution is:

D: Salesforce Customer Data Platform (CDP), which allows for the creation of detailed segments based on a wide range of criteria, including demographic data and expressed preferences.

asked 23/09/2024
Marc Casin Martinez
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