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which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers
LenoxSoft has a 'Demo Request' landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements: * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect. How should a consultant accomplish this in Marketing Cloud Account Engagement?
'How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program. They have decided to create a custom field called 'Repeated Engagement' and increment that field by +1 each time a prospect enters the program. Using this method, how should the team meet this need?
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How should LenoxSoft add the prospects?
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
What is true about grading? [Choose two answers]
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question 111 - Certified Marketing Cloud Account Engagement Consultant discussion

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Which are true about Engagement Program

A.
If a prospect is removed from a list that a program uses, that prospect stops moving through the program
Answers
A.
If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B.
If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
Answers
B.
If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
C.
If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
Answers
C.
If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D.
When no new prospects are added to or processed in a program for 30 days, it becomes inactive
Answers
D.
When no new prospects are added to or processed in a program for 30 days, it becomes inactive
E.
When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
Answers
E.
When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
F.
A single rule step can evaluate up to five conditions
Answers
F.
A single rule step can evaluate up to five conditions
G.
When no new prospects are added to or processed in a program for 365 days, it becomes inactive
Answers
G.
When no new prospects are added to or processed in a program for 365 days, it becomes inactive
Suggested answer: A, B, C, D, E, F
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asked 23/09/2024
Preety Koul
39 questions
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