'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Question

'LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Adrien BARDE · Accepted Answer

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps '

Adrien BARDE · Answer

Create an automation rule with rules to segment the prospects and actions send the emails

Adrien BARDE · Answer

Create a list using a segmentation rule, then use completion actions on a form for the actions

Adrien BARDE · Answer

Create a static list to segment the prospects, and then schedule email list sends with completion actions

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