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Question 170 - Certified Marketing Cloud Account Engagement Consultant discussion

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LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.

What should be implemented?

A.
Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
Answers
A.
Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B.
Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
Answers
B.
Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
C.
Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
Answers
C.
Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D.
Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
Answers
D.
Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
Suggested answer: D
asked 23/09/2024
Joyce Ann Devilles
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