LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

Question

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:

Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.

Once their activity increases, they should be removed from the list. What should be their strategy?

frederic dohen · Accepted Answer

Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

frederic dohen · Answer

Create a Dynamic List with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.

frederic dohen · Answer

Create a Segmentation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days'.

frederic dohen · Answer

Create an Automation rule with the criteria of 'prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

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