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Question 205 - Certified Marketing Cloud Account Engagement Consultant discussion

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LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

A.
Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
Answers
A.
Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
B.
Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
Answers
B.
Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
C.
A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
Answers
C.
A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D.
A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
Answers
D.
A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
Suggested answer: B
asked 23/09/2024
rafael Flores
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