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Certified Marketing Associate: Salesforce Certified Marketing Associate
Salesforce
Exam Questions:
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The Certified Marketing Associate exam is a crucial step for anyone looking to validate their foundational knowledge and skills in marketing. To increase your chances of success, practicing with real exam questions shared by those who have already passed can be incredibly helpful. In this guide, we’ll provide practice test questions and answers, offering insights directly from successful candidates.
Why Use Certified Marketing Associate Practice Test?
- Real Exam Experience: Our practice tests accurately mirror the format and difficulty of the actual Certified Marketing Associate exam, providing you with a realistic preparation experience.
- Identify Knowledge Gaps: Practicing with these tests helps you pinpoint areas that need more focus, allowing you to study more effectively.
- Boost Confidence: Regular practice builds confidence and reduces test anxiety.
- Track Your Progress: Monitor your performance to see improvements and adjust your study plan accordingly.
Key Features of Certified Marketing Associate Practice Test
- Up-to-Date Content: Our community regularly updates the questions to reflect the latest exam objectives and industry trends.
- Detailed Explanations: Each question comes with detailed explanations, helping you understand the correct answers and learn from any mistakes.
- Comprehensive Coverage: The practice tests cover all key topics of the Certified Marketing Associate exam, including market research, marketing strategy, and digital marketing.
- Customizable Practice: Tailor your study experience by creating practice sessions based on specific topics or difficulty levels.
Exam Details
- Exam Number: Marketing Associate
- Exam Name: Certified Marketing Associate Exam
- Length of Test: 90 minutes
- Exam Format: Multiple-choice and scenario-based questions
- Exam Language: English
- Number of Questions in the Actual Exam: 60 questions
- Passing Score: 70%
Use the member-shared Certified Marketing Associate Practice Tests to ensure you're fully prepared for your certification exam. Start practicing today and take a significant step towards achieving your certification goals!
Related questions
Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.
Which configuration option should the associate select to ensure this is a transactional send?
Explanation:
When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email's purpose, ensuring compliance with email regulations and best practices for transactional communications.
An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found.
How should the associate troubleshoot this issue?
Explanation:
If an associate is unable to find a specific data extension when setting up an email broadcast using a Single Send Journey in Journey Builder, the first troubleshooting step is to ensure that the data extension is configured as sendable. A sendable data extension is one that has been set up with a clear relationship to a subscriber or contact record, allowing it to be used as an entry source for sending emails.
This setup includes specifying a field in the data extension that relates to the subscriber key or contact key in Marketing Cloud, enabling the platform to link each record in the data extension to an individual subscriber or contact for email sends.
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?
Explanation:
To prepare a data extension for a new campaign that has some fields matching a previous data extension but also requires additional fields, the marketing associate should copy the data extension from the original campaign and then modify the fields as needed. This approach allows the associate to retain the structure and settings of the original data extension while making necessary adjustments for the new campaign, ensuring efficiency and consistency in data management practices.
Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.
Which marketing metric should the associate present to the head of sales?
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The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?
Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.
Where should the associate configure this setting in the email send?
. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this?
The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.
Which feature should the associate use?
Explanation:
To track key performance indicators (KPIs) prioritized by leadership, the associate should use Marketing Cloud Engagement Reports. These reports provide detailed insights into the performance of marketing activities, allowing for the analysis of various KPIs such as engagement rates, conversion rates, and other metrics that are crucial for evaluating the success of marketing efforts. Engagement Reports in Salesforce Marketing Cloud offer customizable options to focus on the specific KPIs that leadership has prioritized, providing a tailored view of campaign performance.
What is used to identify unique member records?
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.
Which CAN-SPAM classification should the associate use?
Explanation:
For setting up a promotional email within the email send flow for Cloud Kicks, the associate should use the 'Commercial' CAN-SPAM classification. This classification is used for emails that primarily contain advertising or promotional content, which is the case for a promotional email. Using the correct classification ensures compliance with CAN-SPAM Act requirements, such as providing a clear way for recipients to opt-out of future emails and including the sender's valid physical postal address in the email.
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