The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.Which feature should the associate use?

Marketing Cloud Engagement Reports

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.Which method should the associate use to send the email?

Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.

Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.

Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.Which send configuration setting should be leveraged?

Transactional Send Classification

Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.What should an associate recommend?

Create custom folder permissions.

Organize folders alphabetically.

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.Where should an associate view the status of the subscriber?

All Subscribers in Email Studio

Synchronized Data Extensions in Contact Builder

All Subscribers in Email Studio

All Contacts in Contact Builder

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

Contact the client in order to keep their personal data up to date.

Retain client information after the client requests termination of the relationship.

Contact the client in order to keep their personal data up to date.

Sell the information to other companies for marketing purposes.

Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts.Which potential option violates CAN-SPAM specifications on subject lines?

You may have just won a $500 gift card!

You don't want to miss our newest product

IMPORTANT: Please reply ASAP for the best deal!

You may have just won a $500 gift card!

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.How should the associate accomplish this?

Set up a footer in the email with an unsubscribe link.

Have customer log in to their account and update profile.

Provide a postal mailing address as a minimum.

Set up a footer in the email with an unsubscribe link.

What impact does a field marked as Nullable have when importing a file into a data extension?

The field is NOT required in the file being imported.

The field is required but can have blank values. C The field only accepts true or false values.

Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.Which method helps to minimize bad data?

Mobile SMS keyword opt-in confirmation

Smart capture opt-in confirmation

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

Requiring the subscriber to complete a survey before allowing them to unsubscribe

Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

Use Roles & Permissions to set modify and delete permissions for key data extensions.

Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.

Use Roles & Permissions to set modify and delete permissions for key data extensions.

Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.

Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.How should the marketing associate create the data extension?

Copy the data extension from the original campaign and modify the fields.

Export the data, add fields externally, and import it back into the original data extension.

Directly modify the existing data extension and save with a new name.

Copy the data extension from the original campaign and modify the fields.

The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks.How should an associate test if these emails are rendering properly before sending them out?

Journey Builder System Optimization

A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.What is the reason the associate cannot see the data extension?

The data extension has the Is Testable flag unchecked.

The data extension is empty and cannot be used for testing.

The associate has insufficient user permissions to perform a test send.

A marketing associate at Cloud Kicks has created a promotional email and wants to send it to internal marketing, compliance, and sales teams. The teams currently consist of 15 individuals each.How should the associate send a preview of the promotional email to the internal teams?

Send a proof based on a Subscriber Preview.

Send to a test data extension in the test send.

Enter the email addresses under Recipient in the test send.

An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found.How should the associate troubleshoot this issue?

Ensure the data extension is sendable.

Ensure the data extension is testable.

Ensure a data retention setting is enabled.

Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.How should the marketing associate accomplish this?

Use the customer base data extension as the target and the gold tier data extension as excluded.

Create a random data extension and suppress gold tier members from the customer base data extension.

Use a data extension that includes only tiered members that opened the previous email.

Salesforce Certified Marketing Associate Practice Test 1

Question 1 / 40

Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension.

Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

Create a filtered data extension to remove duplicate products.

Ensure the box is checked for de-duplicate by email address.

Run an automation that removes duplicate subscribers at send time.

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Salesforce Certified Marketing Associate Practice Test 1

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