A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.How should the associate proceed?

Pause the journey and restart it when codes are active.

Stop the journey and restart it when codes are active.

Update the Wait Activity in the journey to the correct date.

Pause the journey and restart it when codes are active.

Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.Which of the following is considered best practice regarding unsolicited emails?

Capture explicit consent from users.

Make sure that subject lines are ambiguous and general.

Ensure transactional message subject lines are promotional.

Capture explicit consent from users.

Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.Which tools should an associate use to accomplish this?

Marketing Cloud Intelligence, Mobile Studio

Advertising Studio, Social Studio

Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers.What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

Transactional Send Classification

Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe

Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe

State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

All Contacts are included on All Subscribers once messaged via email.

All Contacts and All Subscribers are included on one list and cannot be separated.

All Contacts and All Subscribers are two separate lists with no overlap.

The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.What is causing the email to hard bounce?

The recipient's mailbox is temporarily unavailable.

The subscriber's mailbox is full.

The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.What is causing the deliverability issue?

Email addresses no longer exist with the service provider.

Customers had previously unsubscribed from All Subscribers.

Email addresses have been flagged by List Detective.

Email addresses no longer exist with the service provider.

Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.Which marketing practice should the associate apply?

Utilize first-party data to personalize the customer experience.

Include personal data for the customer to easily access.

Utilize first-party data to personalize the customer experience.

Promote products that the customer might be interested in.

A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.Which components will the associate be able to see?

Click Rate, Bounce Rate, and Alerts

Unsubscribes, Delivery Rate, and Goals

A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:* Updated its Commercial Send Classification* Incorporated a list of additional contacts gathered from an industry event into a sendable data extension* Tested new subject lines in its email campaignsWhat is causing the high bounce rate?

Some newly added contacts' email addresses were invalid.

The newly added contacts had NOT given consent for email marketing.

Some newly added contacts' email addresses were invalid.

The updated subject lines triggered spam alerts and the emails were flagged as junk.

Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.What should an associate use at time of send?

Transactional Send Classification

A Send Classification with honor list-level opt outs checked

Transactional Send Classification

The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.What should a marketing associate use to retrieve this information?

Intelligence Reports Email Dashboard

Journey Analytics in Journey Builder

How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

By storing items they want to share in a shared folder

By individually assigning access permissions to users

By storing items they want to share in a shared folder

By establishing a dedicated business unit for shared Items

Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.What is the best practice to collect consent?

Provide a digital form or QR code at the booth.

Obtain handwritten submissions at the booth.

Provide a digital form or QR code at the booth.

Email everyone from the attendance list.

Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate.How does the A/B test handle the winning condition?

The system declares a winner of the A/B test and sends to the remaining subscribers.

The system declares a winner of the A/B test and does not send to the remaining subscribers.

The system declares a winner of the A/B test and sends to the remaining subscribers.

The system continues to send to both test conditions.

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.What should the associate change to allow more than one record per subscriber key?

Assign the promotion code field as a second primary key.

Assign new subscriber keys to each promotion code redemption.

Assign the email address as the primary key.

Assign the promotion code field as a second primary key.

Salesforce Certified Marketing Associate Practice Test 2

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.

How would NTO benefit from using multiple business units in Marketing Cloud?

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Salesforce Certified Marketing Associate Practice Test 2

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