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Salesforce Certified Marketing Associate Practice Test - Questions Answers, Page 3

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Question 21

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What impact does a field marked as Nullable have when importing a file into a data extension?

The field is NOT required in the file being imported.
The field is NOT required in the file being imported.
The field is required but can have blank values. C The field only accepts true or false values.
The field is required but can have blank values. C The field only accepts true or false values.
Suggested answer: A

Explanation:

When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record. This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.

asked 23/09/2024
Bruce Tablada
33 questions

Question 22

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Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.

Which method helps to minimize bad data?

Double opt-in confirmation
Double opt-in confirmation
Mobile SMS keyword opt-in confirmation
Mobile SMS keyword opt-in confirmation
Smart capture opt-in confirmation
Smart capture opt-in confirmation
Suggested answer: A

Explanation:

A double opt-in confirmation process is a method used to ensure the highest quality of contact information by requiring new email signups to confirm their subscription through a secondary confirmation step, typically via a confirmation email. This process helps to minimize bad data by verifying that the email address provided is valid, active, and accessible by the intended recipient. It also helps to ensure that the individual truly intends to subscribe, thereby enhancing the quality of the email list and reducing the likelihood of spam complaints or undeliverable emails.

asked 23/09/2024
Mercedes Gonzalez Riera
39 questions

Question 23

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Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
Requiring the subscriber to complete a survey before allowing them to unsubscribe
Requiring the subscriber to complete a survey before allowing them to unsubscribe
Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe
Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe
Suggested answer: A

Explanation:

One of the CAN-SPAM requirements for unsubscribing from commercial emails is providing a clear and easily accessible mechanism that does not require a subscriber to log in or provide extensive information to unsubscribe. This ensures that recipients can easily opt-out of future communications if they wish, without unnecessary barriers, which is a key aspect of respecting user preferences and complying with legal standards for commercial email communications.

asked 23/09/2024
Babak Sadeghpour
28 questions

Question 24

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A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.

Which data type is most appropriate for this data?

Number
Number
Boolean
Boolean
Text
Text
Suggested answer: B

Explanation:

For a field called 'Is Opted In' with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.

asked 23/09/2024
Houshang Ardekani
39 questions

Question 25

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The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.

Which feature should the associate use?

Journey History
Journey History
Journey Dashboard
Journey Dashboard
Journey Health
Journey Health
Suggested answer: B

Explanation:

To compare goal attainment across three separate journeys at a glance, the associate should use the Journey Dashboard feature in Salesforce Marketing Cloud. The Journey Dashboard provides a comprehensive overview of journey performance, including key metrics and goal attainment, in a visual format. This allows marketers to quickly assess the effectiveness of different journeys and make informed decisions to improve their marketing strategy.

asked 23/09/2024
Robert Andrade
47 questions

Question 26

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Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.

What should an associate use when importing data into a Marketing Cloud Engagement data extension?

Add and update
Add and update
Overwrite
Overwrite
Add only
Add only
Suggested answer: A

Explanation:

When importing data into a Marketing Cloud Engagement data extension and the goal is to add new records while retaining existing records, the 'Add and update' option should be used. This import type adds new records to the data extension and updates existing records based on the primary key or unique identifier. This ensures that the data extension is kept up-to-date without losing any existing data, making it ideal for maintaining comprehensive and current customer data sets.

asked 23/09/2024
Tobi Space
39 questions

Question 27

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Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days.

Which feature should the marketing associate use to meet this requirement?

Send Relationship
Send Relationship
Contact Delete
Contact Delete
Data Retention Policy
Data Retention Policy
Suggested answer: C

Explanation:

To ensure that abandoned cart data is only held for 7 days, the marketing associate should use the Data Retention Policy feature. This feature allows for the configuration of rules that automatically delete records from a data extension after a specified period. Setting a Data Retention Policy for 7 days on the abandoned cart data extension will ensure that stale data is cleared regularly, keeping the data fresh and relevant without manual intervention.

asked 23/09/2024
Kinzonji Tavares
42 questions

Question 28

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The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.

What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
Use Roles & Permissions to set modify and delete permissions for key data extensions.
Use Roles & Permissions to set modify and delete permissions for key data extensions.
Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
Suggested answer: B

Explanation:

To prevent users from accidentally editing or deleting critical data extensions, an associate should utilize Roles & Permissions within Salesforce Marketing Cloud. This feature allows administrators to define and assign specific permissions to different users or roles, restricting their ability to modify or delete key data extensions. By carefully managing these permissions, organizations can protect important data from unintended modifications or deletions, ensuring data integrity and security.

asked 23/09/2024
Pooja Pendyala
39 questions

Question 29

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Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.

Which configuration option should the associate select to ensure this is a transactional send?

Send Classification
Send Classification
Sender Profile
Sender Profile
Delivery Profile
Delivery Profile
Suggested answer: A

Explanation:

When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email's purpose, ensuring compliance with email regulations and best practices for transactional communications.

asked 23/09/2024
Alexander Castro
42 questions

Question 30

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Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.

How should the marketing associate create the data extension?

Export the data, add fields externally, and import it back into the original data extension.
Export the data, add fields externally, and import it back into the original data extension.
Directly modify the existing data extension and save with a new name.
Directly modify the existing data extension and save with a new name.
Copy the data extension from the original campaign and modify the fields.
Copy the data extension from the original campaign and modify the fields.
Suggested answer: C

Explanation:

To prepare a data extension for a new campaign that has some fields matching a previous data extension but also requires additional fields, the marketing associate should copy the data extension from the original campaign and then modify the fields as needed. This approach allows the associate to retain the structure and settings of the original data extension while making necessary adjustments for the new campaign, ensuring efficiency and consistency in data management practices.

asked 23/09/2024
Mustafa Hussien
41 questions
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