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Salesforce Certified Marketing Associate Practice Test - Questions Answers, Page 3

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Question 21

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What impact does a field marked as Nullable have when importing a file into a data extension?

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Question 22

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Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.

Which method helps to minimize bad data?

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Question 23

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Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

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Question 24

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A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.

Which data type is most appropriate for this data?

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Question 25

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The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.

Which feature should the associate use?

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Question 26

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Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.

What should an associate use when importing data into a Marketing Cloud Engagement data extension?

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Question 27

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Northern Trail Outfitters (NTO) wants to ensure that stale commerce data is cleared from Marketing Cloud Engagement. NTO requires that the abandoned cart data only be held for 7 days.

Which feature should the marketing associate use to meet this requirement?

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Question 28

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The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.

What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

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Question 29

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Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.

Which configuration option should the associate select to ensure this is a transactional send?

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Question 30

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Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.

How should the marketing associate create the data extension?

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Related questions

Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement. Which configuration option should the associate select to ensure this is a transactional send?
An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found. How should the associate troubleshoot this issue?
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added. How should the marketing associate create the data extension?
Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating. Which marketing metric should the associate present to the head of sales?
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten. Which data privacy policy does this fall under?
Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account. Where should the associate configure this setting in the email send?
. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated. Which setting in the email send flow controls this?
The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership. Which feature should the associate use?
What is used to identify unique member records?
A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow. Which CAN-SPAM classification should the associate use?