What are the two benefits of using Calculated Insights compared to Segmentation Criteria?

Performs complex queries across multiple objects.

Simple logic on row-based operations

Which Salesforce CDP use case drives acquisition of new customers based on first party data?

Prospective Look-a-Likes with paid media

Universal Suppression across known channels

Prospective Look-a-Likes with paid media

Which two files are activated to Cloud file storage to publish segment?

A file that contains the segment defination

A file that contains the segment members with additional attributes

A file that containssecurity credential

A file that contains the segment defination

A file that contains the segment members with additional attributes

A file that contains calculated insights

What is the recommendation for activation when multiple data sources are brought into CDP?

Use Identity Resolution and activate on Unified Individual

Activate based on source identifiers

Where do calculated insights appear in the segmentation attribute library?

They appear under the objects that were used to create them

They always appear in Direct Attributes

They always appear in Related Attributes

They appear under the objects that were used to create them

They appear under Profile type objects

Where does Data Specialist enable value suggestion on an attribute for segmentation?

Data Stream Setup (it can be also answer. HELP doc )

What are the two benefits of Calculate Insights compared to Segment criteria?

It performs complex queries on multiple objects

It creates simple logic on row-basedoperations

Marketer friendly drag and drop interface

It performs complex queries on multiple objects

A purchase order number is specified as text field typE. What value will segmenting on Purchase order number | is equal to | 0122 return?

Purchase order number 0122 and 122

What is the result of a segment using two separate containers linked by an AND:SalesOrder.PurchasedItem = 'Yellow' AND SalesOrder.PurchasedItem = 'Belt'?

Customer who purchased any yellow product and also purchased belt of any color.

Customer who purchased only 'Yellow Belt' items on the purchase.

Customer who purchased any yellow product and also purchased belt of any color.

Customer who purchased 'Yellow Belt' as a single product on the purchase.

Customer who purchased 'Yellow Belt', or any 'yellow' item, or any 'belt' items on the purchase

Which data bundle sources are available out of thebox to create Data Streams from MarketingCloud?

Email, MobileConnect and MobilePush

Email, MobileConnect, MobilePush and GroupConnect

Which two dependencies can prevent a Data Stream from being deleted?

A data stream attribute is mapped to a Data Model Object

A data stream attribute is used in Calculated Insights

A data stream attribute is mapped to a Data Model Object

A data stream attribute is used in Segmentation

A data stream attribute is used in Calculated Insights

A data stream attribute is used in Activation

What does the ignore empty value option do in Identity Resolution?

Ignores empty reconciliation rules

Ignores empty fields when running reconciliation

Modified the valuein the field with a predefined value

What does the source sequence reconciliation rule do in Identity Resolution?

Sort data sources in order of most to least preferred for inclusion in Unified Profile.

Source data from disparate systems across the enterprise.

Reconcile data by data that's most frequent acrossrecords.

Sort data sources in order of most to least preferred for inclusion in Unified Profile.

Includes data from sources where the data is alphanumerically sequenced.

What is the purpose of Identity Resolutions?

Build a cohesive, omnichannel view of customers

Increase the size of your mailable customer list

Perform data hygiene on large data set

Build a cohesive, omnichannel view of customers

Drive more revenue through ecommerce channels

What are the two steps of data ingestion in Salesforce CDP?

Map ingested data to data model with consistent semantics.

Preserve data persource schema with ingestion to data lake.

Map ingested data to existing ingested data objects.

Map ingested data to data model with consistent semantics.

Preserve data persource schema with ingestion to data lake.

Establish a connection with the source data via REST API

How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?

Using a dedicated field in data stream

Salesforce Certified Customer Data Platform Practice Test 1

Which data model defines the complete set of experiences that customers go through when interacting with a company?

Party Data Model

Journey Data Model

Engagement Data Model

Case Data Model

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Salesforce Certified Customer Data Platform Practice Test 1

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Salesforce Certified Customer Data Platform Practice Tests

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