Which two files are activated to Cloud File storage for each segment publish?

A file that contains the segment members with additional attributes

A file that contains the segment definition

A file that contains calculated insights

A file that contains security credentials

How can a marketer change attribute names to match personalization in an activationtarget?

Set preferred attribute names when configuring activation

Update attribute names in the data stream configuration

Set preferred attribute names when configuring activation target

Update field names in the data model

Which authentication type is supported for Cloud File Storage activation target?

Using encrypted username and password

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

Directattributes of the entity being activated on

Attributes used in Segment filter rule definition

Any Data Stream or Data Source Object's field

Which two dependences can prevent a Data Streamfor being deleted?

A data stream attribute is used in Calculated Insight

A data stream attribute is mapped to a Data Model object

A data stream attribute is used in Segmentation

A data stream attribute is used in Calculated Insight

A data stream attribute is mapped to a Data Model object

A data stream attribute is used in Activation

Which two permission sets will allow users to access Salesforce CDP Data Explorer?

Salesforce CDP Data Aware Specialist

Salesforce CDP Marketing Manager

Salesforce CDP Marketing Specialist

Salesforce CDP Data Aware Specialist

Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which Business Unit(s) will these automations be created?

All Business Unit (Bus) in the Account including Top-level (ENT) business unit

All Business Units (Bus) in the account used for sending

All selected business unit (Bus) during mapping

Top-level (ENT) business unit only

What is a Customer Data Platform?

A platform that collects and stores data about customers

A platform where end users can see datacollected about themselves

A platform to buy and sell advertising data

A platform that collects and stores data about customers

How does a CDP help reduce advertising costs?

By targeting customers efficiently in their preferred channel

By reducing the manual process from media buying

By increasing the transparency of media spend

By helping marketers understand the price of media

When using the Cloud Storage data stream ingestion where does Salesforce CDP ingest from?

Any external cloud storage with a restful API

What are the two steps of data setup process in Salesforce CDP?

Map ingested data to the Data Model

Preserve data with ingestion to data lake

Mapingested data to existing ingested data objects

Map ingested data to the Data Model

Establish a connection with the source data via Rest API

Preserve data with ingestion to data lake

What can be customized in the Salesforce CDP canonical model?

Objects, fields, and relationships

In addition to the unified individual object, what other object does salesforce CDP automatically create and manage during the identity resolution process?

Unified product catalog objects

What three actions execute when identity resolution configuration is deleted?

Eliminate dependencies on data models objects

Reset all settings in identity resolution

Remove all unified customer data

Eliminate dependencies on data models objects

Reset all settings in identity resolution

Delete all customdata model objects

Remove all unified customer data

What is a key driver of value for Salesforce CDP?

The ability to merge customer information from various systems to create a single view of the customer

The ability to enable integrations via api'sbetween different systems within an organization

The ability to sell customer data

The ability to merge customer information from various systems to create a single view of the customer

The ability to enable seamless customer transactions

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San Jos'?

Cities containing San Jos, san jos only

Cities containing San Jos, San Jose only

Cities containing San Jos, san jos only

Cities containing San Jos, San Jose, san jos, san jose

Cities containing San Jos, san jose only

What are two ways a marketing user can incorporate a campaign code from an external (...) bucket?

Include campaign code into the segment name

Include campaign code into the activation description

Include campaign code into the filename specification

Include campaign code into the activation name

Include campaign code into the segment name

Include campaign code into the activation description

In which two areas can an administrator verify a segment publishing status?

In Publish History related list of Activation record

In Publish History related list of Segment record

In segment Publish Summary dashboard

InSegment Publish History report

In Publish History related list of Activation record

In Publish History related list of Segment record

How does an admin increase the consolidation rate for Identity Resolution?

More matching rules to broaden the search for matches

Merge all reconciliation rules to Source Sequence

(...) the number of matching rules

(...) the ignore Empty Value option

What is the result of a segment using two separate containers linked by an AND SalesOrder.Purchaseditem Is Equal To 'red'AND Salesorder.PurchasedItem Is Equal To 'shoes?

Customers who purchased any red product and also purchased shoes of any color

Customers who purchased ''red shoes'', or any 'red' item, or any 'shoes' item in the purchase

Customer who purchased ''redshoes'' as a single product on the purchase

Customers who purchased only 'red shoes' items on the purchase

Salesforce Certified Customer Data Platform Practice Test 4

Spam

Selling illegal goods, money scams etc.

Hate Speech

Serious attack on a group.

Harassment and bullying

Harassing an individual (including doxing)

Harmful activities

Threatening or glorifying violence or serious harm, including self-harm

Adult content (Consensual)

Nudity/Sexual content

Sexual exploitation and abuse (child safety)

Sexually explicit or suggestive imagery or writing involving minors

Sexual exploitation and abuse (adults and animals)

Sexually explicit or suggestive imagery or writing involving non-consenting adults or non-humans

Plagiarism

Reusing content without attribution (link and blockquotes)

Poorly written

Not in English or has very bad formatting, grammar, and spelling

Inappropriate credential

Author's credential is offensive, spam, or impersonation

Other

Ex. Illegal content, incomplete question...

Salesforce Certified Customer Data Platform Practice Test 4

Question

Salesforce Certified Customer Data Platform Practice Tests

Practice Tests