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Adobe AD0-E207 Practice Test - Questions Answers

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Question 1

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A new Adobe Analytics implementation recently went live on an ecommerce site. An Analyst notices some problems during the analysis of the product details pages for Electronics products: * The expe

Question 2

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A company is using Segment IQ to compare mobile and desktop traffic. The metrics of interest to them are as follows: * Page Views/Visitors * Searches/Visitors * Carts/Visitors * Cart Additions/

Question 3

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One of the records in the data sources files does not have the same number of columns as the header record. What will be the outcome of this file upload?

Question 4

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What are three uses of Processing Rules? (Choose three.)

Question 5

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A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page. Page 1: s.products = ';prod123;1;100;;evar2=merch_cate

Question 6

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An Architect advises a site developer to embed the Adobe Launch script in the <head> and to place the data layer before the closing </body> tag of a web page. During testing, an Adobe A

Question 7

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While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor report is 3 hours behind. What is causing this issue?

Question 8

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While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of 'None'' visits. Which two steps should b

Question 9

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A company has a secure website that requires visitors to log in prior to accessing any content beyond the homepage. A visitor can log out manually, or their website will automatically log them out a

Question 10

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A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is

Related questions

The Architect needs to collect a value in a prop to use it within pathing reports and an eVar so that the value can persist. The Architect also needs to reduce the size of the server call as much as possible. Which method should the Architect use?

A company is using Segment IQ to compare mobile and desktop traffic. The metrics of interest to them are as follows: * Page Views/Visitors * Searches/Visitors * Carts/Visitors * Cart Additions/Visitors * Revenue/Visitors The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?

A company wants to report on the monetary value of a visitor's cart when they reach the checkout page. The company offers only 5 products online. They want to report on product names but do not want to upload files into Adobe Analytics to classify the product IDs. A visitor reaches the checkout page with the following items in their cart: * A single $8 Novelty Mug', product ID=123 * 2 bags of 'Coffee Beans'' with a total price of $10, product ID=234 Which variable values must be set to meet these requirements?

A company wants to track their website's usage without visitors seeing which data points are being collected. The following information must be tracked: * Page names * Form names * A counter event for each page of the checkout flow * s.products populated on each page of the checkout flow Which approach should the Architect recommend?

An Architect needs to update mobile data collection to comply with company and legal guidelines (GDPR, CCPA). The Architect discovers the Android version of their mobile application tracks the latitude, longitude, and iBeacon data. Tracking specific geographic data is now considered out of compliance with company guidelines, and must be updated. Which call must be removed?

What three are attributes of virtual report suites? (Choose three.)

A company has an email marketing tool that is used for both SMS and email. The tool generates the following campaign URLs: SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts. The company wants the ability to report on: * The total number of times each blog post was shared from the site * The total number of shares to each social network * The social networks to which each blog post was shared Which three variables should the Architect use? (Choose three.)

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page. Page 1: s.products = ';prod123;1;100;;evar2=merch_category1'; Page 2: s.products = ';prod123;1;100;;evar2=merch_category2'; If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

One of the records in the data sources files does not have the same number of columns as the header record. What will be the outcome of this file upload?

Question 1

A new Adobe Analytics implementation recently went live on an ecommerce site.

An Analyst notices some problems during the analysis of the product details pages for Electronics products:

* The expected 'PDP' value does not appear in the Site Section dimension.

* No product views are associated with these pages.

* The expected product category of 'Electronics' is not populating eVarlO.

Which parameters should the Architect see in browser network requests when the solution operates correctly?

events=prodView i section=PDP vlO=Electronics

events=prod View i channel=PDP eVarlO=Electronics

events=prodView ch=PDP eVar10=Electronics

events=prodView ch=PDP v10=Electronics

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Question 2

A company is using Segment IQ to compare mobile and desktop traffic.

The metrics of interest to them are as follows:

* Page Views/Visitors

* Searches/Visitors

* Carts/Visitors

* Cart Additions/Visitors

* Revenue/Visitors

The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?

There is high statistical significance difference between these metrics and the 2 segments.

Mobile traffic is more valuable.

Desktop traffic is more valuable.

There is no statistical significance difference between these metrics and the 2 segments.

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Question 3

One of the records in the data sources files does not have the same number of columns as the header record. What will be the outcome of this file upload?

The file is not processed due to column mismatch.

The file is partially processed only for the existing records.

The file is partially processed only for the existing columns.

The file is not processed due to row mismatch.

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Question 4

What are three uses of Processing Rules? (Choose three.)

Clean up misspelled site sections

Populate campaign with a query string parameter

Copy an eVar into a prop to see pathing

Add classification rules for props and eVars

Read eVar values from the product string

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Question 5

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ';prod123;1;100;;evar2=merch_category1';

Page 2:

s.products = ';prod123;1;100;;evar2=merch_category2';

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

$100 against merch.category1 and $100 against merch_category2 for linear allocation

$100 against merch.category1 for original allocation

$200 against merch_category2 for most recent allocation

$200 against merch.category1 for original allocation

$100 against merch_category2 for most recent allocation

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Question 6

An Architect advises a site developer to embed the Adobe Launch script in the <head> and to place the data layer before the closing </body> tag of a web page.

During testing, an Adobe Analytics page view call fires successfully. Several Adobe variables are not defined in the call. The embedded Launch script and the data layer are implemented correctly per the Architect's specifications.

What should the Architect do to resolve the issue?

Move the data layer to before the Adobe Launch script in the <head>.

Move the data layer just before the </body> tag.

Move the data layer to after the Adobe Launch script in the <head>.

Move the data layer just before the <body> tag

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Question 7

While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor report is 3 hours behind.

What is causing this issue?

Increased unique variable values

Increased number of users running repots

New variables enabled for report suite

An unexpected traffic spike

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Question 8

While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of 'None'' visits.

Which two steps should be taken to diagnose the problem? (Choose two.)

Break down 'None1' Marketing Channel by Tracking Code

Review Marketing Channel Processing Rules

Review Marketing Channel Data Feeds

Check that Internal URL Filters are configured correctly

Review Marketing Channel Data Connector settings

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Question 9

A company has a secure website that requires visitors to log in prior to accessing any content beyond the homepage. A visitor can log out manually, or their website will automatically log them out at the end of their browser session. The visitor must log back in to continue browsing.

The company has a business requirement to track the login status of their visitors.

Which three login statuses should the Architect recommend capturing? (Choose three.)

'Unregistered / Logged Out'

'Anonymous1

'Registered / Logged Out'

'Registered / Logged In'

'Incomplete Registration'

'Unregistered / Logged In'

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Question 10

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.

The Architect adds the following dimensions and metrics to the Measurement Plan:

eVar for Visitor Login Status

eVar for Form Name

Event for Form Starts

Event for Forms Submitted With Errors

Event for Forms Submitted Successfully

Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)

Registration Form Completion Rate

Return Visitation Rate

Registered Visitor Transaction Rate

Registered Visitor Form Start Rate

Unregistered Visitor Registration Form Start Rate