Adobe AD0-E207 Practice Test - Questions Answers, Page 4

The difference between eVar1 and post_eVar1 values indicates that processing rules or Vista Rules are being applied. Processing rules or Vista Rules can modify the values of variables after the initial data collection. In this case, eVar1 initially has no value, but post_eVar1 shows the modified value 'PDP:summer

' after the application of these rules.

Introduction: The requirement is to use a value in both a prop (for pathing reports) and an eVar (for persistence) while minimizing the size of the server call.

Explanation of Methods:

A . A VISTA rule to copy the prop value to the eVar:

VISTA (Visitor Identification, Segmentation & Transformation Architecture) rules are server-side rules that can copy values between variables. However, they are complex, incur additional costs, and do not reduce server call size.

B . s.eVar1 = s.prop1:

Directly setting the eVar value to the prop value in the code is straightforward but does not minimize the server call size as both values are separately included in the request.

C . s.eVar1 = 'D=c1':

This method uses dynamic variable substitution, which reduces the server call size by referencing the prop value (c1) directly in the eVar without duplicating the data in the request.

Verification: Check the Adobe Analytics server call in the Network tab to confirm the reduced size.

D . A processing rule to copy the prop value to the eVar:

Processing rules can be used to copy values server-side, similar to VISTA rules but without the additional cost. However, this approach does not minimize the server call size.

Detailed Steps:

Dynamic Variable Substitution:

Set the eVar value to reference the prop value using the syntax s.eVar1 = 'D=c1'.

This tells Adobe Analytics to dynamically substitute the value of c1 (prop1) into eVar1 without sending redundant data.

Example:

s.prop1 = 'exampleValue';

s.eVar1 = 'D=c1';

Benefits:

Reduced Server Call Size: By using dynamic variable substitution, the server call payload is smaller, optimizing data transmission.

Efficient Data Handling: The value is captured once in the prop and referenced in the eVar, maintaining efficiency and persistence.

References:

Adobe Analytics Implementation Documentation: Dynamic Variable Substitution

Adobe Analytics Network Call Analysis Guide: Understanding Server Calls

By using s.eVar1 = 'D=c1', the Architect achieves the goal of collecting the value in both a prop and an eVar efficiently while minimizing the server call size.

Business Requirement: Track each step of the checkout process as separate page views in a Single Page Application (SPA).

Configuration:

Direct Call Event: Triggered explicitly by the application code when a user moves to the next step.

s.t() beacon: Sends a page view beacon, suitable for capturing page views in SPAs.

Explanation:

Direct Call Event: Allows developers to indicate specific points in the SPA where analytics tracking should occur.

s.t() beacon: Suitable for recording page views, capturing each step in the checkout flow as a separate page view.

Verification: According to Adobe Launch documentation, using Direct Call Events with s.t() beacons is the recommended approach for tracking page views in SPAs (Adobe Launch Implementation Guide).

Business Requirement: The company needs to report on internal search keywords and their contribution to revenue by creating the digitalData.search.keyword data object in the data layer.

Recommended Syntax: The syntax must be correctly structured to allow Adobe Analytics to map the data object to eVar1 efficiently.

Explanation:

Business Requirement: Determine the appropriate report suite IDs for different websites using one Adobe Launch property.

Method:

Data Element: Utilizes a data element to dynamically determine and populate the report suite ID based on the domain or other contextual information.

Data Element: Provides flexibility to dynamically assign the correct report suite ID for each website based on defined conditions or context.

Verification: According to Adobe Launch best practices, using data elements to populate report suite IDs ensures accurate and context-specific tracking across multiple domains (Adobe Launch Documentation).

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Business Requirement: Use dynamic variables to collect the current page URL in eVar32.

Method:

Dynamic Variable Syntax: D=cp references the current page URL.

Explanation:

s.eVar32='D=cp': This syntax tells Adobe Analytics to dynamically populate eVar32 with the current page URL.

Verification: According to Adobe Analytics dynamic variables documentation, using D=cp correctly references and captures the current page URL in eVars (Adobe Analytics Dynamic Variables Guide).

Business Requirement: Disable Activity Map to prevent collecting Personal Identifiable Information (PII) in links.

Method:

s.trackInlineStats: Setting this to false disables Activity Map tracking.

Explanation:

s.trackInlineStats to false: This setting stops Activity Map from tracking link clicks and capturing PII in links.

Verification: According to Adobe Analytics Activity Map documentation, disabling Activity Map by setting s.trackInlineStats to false prevents the collection of potentially sensitive data (Adobe Activity Map Documentation).

The best practice for generating the data layer object each time a page is requested is to use server-side code to include the data layer in a <script> block in the page HTML's <head> section. This ensures that the data layer is available as soon as the page starts loading and can be used by Adobe Launch and other scripts. By having the data layer generated server-side, it reduces reliance on the client-side code and ensures the data is consistent and accurate for each page load.

To deploy Adobe Analytics with Launch asynchronously, the necessary JavaScript library must be referenced in the header code of the HTML page. This ensures that the Launch library is loaded early in the page load process, allowing it to manage and fire tags efficiently.