Adobe AD0-E207 Practice Test - Questions Answers, Page 5

Virtual report suites in Adobe Analytics have the following attributes:

Some settings are inherited from the parent report suite: Virtual report suites inherit certain configurations from the parent report suite, such as variable definitions and processing rules.

They can be added individually to permission groups: Virtual report suites can be assigned to different user groups, allowing for controlled access based on permissions.

Current and real-time data is supported: Virtual report suites support current and real-time data, enabling up-to-date reporting and analysis.

These attributes make virtual report suites a flexible and powerful tool for segmenting and managing data within Adobe Analytics.

Business Requirement: Analyze all internal search terms, including those falling into the '(low traffic)' category.

Extraction Methods:

Data Warehouse: Provides comprehensive data extraction capabilities, allowing for the retrieval of detailed and granular data that might not be fully visible in standard reports.

Data Feeds: Offers raw data extraction capabilities, enabling the capture of all search terms without the aggregation and sampling that can occur in standard reports.

Data Warehouse: Can export detailed data, bypassing the '(low traffic)' limitation by accessing the raw, unsampled data.

Data Feeds: Provides a way to extract raw data directly from Adobe Analytics, ensuring that all search terms, including those with low traffic, are included.

Verification: According to Adobe Analytics documentation, using Data Warehouse and Data Feeds are recommended methods for extracting comprehensive datasets, including detailed search terms (Adobe Analytics Data Warehouse Guide, Data Feeds Documentation).

Business Requirement: Ensure userID is set in the data layer and mapped to eVar5, and used for visitor identification.

Issue Identification:

The userID data object must be available in the data layer before the Adobe Launch rule executes.

Explanation:

visitorID is not available in the data layer when the Adobe Launch rule runs: If the visitorID is not present in the data layer at the time the rule executes, the mapping to eVar5 will not occur, resulting in an empty eVar5 report.

Verification: According to Adobe Launch documentation, the timing of data layer availability is crucial for rule execution. Ensuring data is present before rules execute is necessary for accurate data capture (Adobe Launch Implementation Guide).

Business Requirement: Ensure compliance with GDPR and CCPA by updating mobile data collection practices.

Tracking Methods:

getGeoCoordinates: Retrieves geographical coordinates but is typically not the method used for tracking purposes.

trackState: Tracks the state of the application and user interaction.

trackAction: Tracks specific user actions within the application.

trackLocation: Explicitly tracks geographic location data, including latitude, longitude, and iBeacon data.

Explanation:

trackLocation: Must be removed to comply with regulations as it directly tracks and transmits geographic location data.

Verification: According to Adobe Mobile Services documentation, removing the trackLocation call ensures compliance with data protection regulations by eliminating the collection of sensitive geographic data (Adobe Mobile SDK Guide).

Business Requirement: Ensure GDPR compliance for a new eVar tracking a site feature.

Additional Configuration:

Data Governance Labels: Essential for ensuring that the data collected complies with GDPR by appropriately labeling the data for privacy and security.

Explanation:

Data Governance Admin panel: Adding governance labels to the new eVar helps categorize and manage data according to GDPR compliance standards.

Verification: According to Adobe Analytics GDPR compliance documentation, adding governance labels in the Data Governance Admin panel is a critical step for ensuring data privacy and compliance (Adobe Analytics GDPR Compliance Guide).

To track website usage without visitors seeing which data points are being collected, the recommended approach is to send tracking calls server-side via the Data Insertion API. This method allows for the collection of page names, form names, a counter event for each page of the checkout flow, and the s.products variable while keeping the tracking logic and data points hidden from the client side.

Business Requirement: The company wants to track successful and unsuccessful form submissions and identify the types of forms being submitted.

Variables and Metrics Needed:

Event for 'Forms Submitted with Errors': Captures instances where forms are submitted but contain errors.

eVar for 'Form Type': Identifies the type of form being submitted, which is crucial for analyzing different form performance.

Event for 'Forms Submitted Successfully': Captures instances where forms are successfully submitted.

Explanation:

Event for 'Forms Submitted with Errors': Essential for understanding and improving form completion processes by identifying where users encounter issues.

eVar for 'Form Type': Provides detailed breakdowns of form performance by type, aiding in targeted improvements.

Event for 'Forms Submitted Successfully': Measures the completion rate of forms, which is critical for business metrics.

Verification: According to Adobe Analytics best practices, using specific events for tracking successful and error submissions alongside eVars for categorization provides comprehensive insights (Adobe Analytics Implementation Guide).

Business Requirement: Report on the monetary value of a visitor's cart at the checkout page without using product IDs.

Variable Configuration:

s.events: Captures the checkout event and the monetary value.

s.products: Lists the product names and their corresponding values.

Explanation:

s.events = 'scCheckout,event1': This sets the event to capture the checkout action and records the event value.

s.products = ';Novelty Mug;;;event1=8.00,;Coffee Beans;;;event1=10.00': This format lists the products by name and assigns their respective monetary values.

Verification: According to Adobe Analytics product string documentation, the format used correctly attributes product names and values to the checkout event (Adobe Analytics Implementation Guide).

Business Requirement: Enable server-side forwarding to integrate Adobe Audience Manager (AAM) with Adobe Analytics.

Configuration Location:

Adobe Analytics Report Suite settings: This is where server-side forwarding needs to be enabled to allow data to be sent from Adobe Analytics to AAM.

Explanation:

Adobe Analytics Report Suite settings: This setting ensures that data collected in Adobe Analytics is forwarded to Adobe Audience Manager.

Verification: According to Adobe's integration documentation, server-side forwarding is configured within the Adobe Analytics Report Suite settings (Adobe Analytics and Audience Manager Integration Guide).