The sales team needs guidance on adding Contacts to existing segments.Which three statements accurately describe those process? Each answer represents a complete solution.

A Contact can be added to a static segment while viewing the contact record.

A Contact can be added to several segments at once.

Those who do not have access to the segment entity can add a contact record to a segment.

Those who do not have access to the segment entity cannot add a contact record to a segment.

A Contact can be added to a static segment while viewing the contact record.

A Contact can be added to several segments at once.

Those who do not have access to the segment entity can add a contact record to a segment.

A Contact can be added to a dynamic segment while viewing the contact record.

You are a Dynamics 365 Marketing functional consultant.You create a marketing subscription list and you need to make it available for website visitors.In which two ways can you do this?

In the Email Marketing form, drag the created subscription list to the form.

In the Subscription Center form, drag the created subscription list to the form.

In the Email Marketing form, drag the created subscription list to the form.

In the Subscription Center form, drag the created subscription list to the form.

In the Landing Page template, drag the created subscription list to the form.

In the Event Template, drag the created Subscription List to the form.

You are a marketing professional for Contoso, Ltd.You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected. Which criteria should be used to allow a subscription list to be visible in the toolbox.

Active Marketing Lists where the subscription field is set to True

Published Marketing Lists where the subscription field is set to True

Active Marketing lists where the subscription field is set to False

Published Marketing Lists where the subscription field is set to False

Active Marketing Lists where the subscription field is set to True

As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization. What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

It can automatically create one per visit to a customer journey that is configured to create leads automatically.

It can automatically create one per visit to a landing page that is configured to create leads automatically.

It can automatically create one per visit to a customer journey that is configured to create leads automatically.

It can automatically create one per visit to a landing page that is configured to create leads automatically.

It can automatically create one per interaction that indicates a level of interest in a product or service.

It can automatically create only one; each marketing contact equates to one lead.

You are a marketing administrator for Contoso Ltd.You have a Contact Us marketing form that has fields for a person’s name, company, address, email address, and phone number. When the form is submitted, you need to ensure that:If the contact or lead already exists, their record is updated. If the contact or lead does not exist, their record is created. What should you do?

Verify that “Lead Matching Strategy” and “Contact Matching Strategy” are set correctly.

Set “Update contact/leads” to Contact and Lead.

Set “Generate Leads Without Matching” to Yes.

Set “Store Form Submission’ to Yes.

Verify that “Lead Matching Strategy” and “Contact Matching Strategy” are set correctly.

You are a Dynamics 365 Marketing functional consultant.You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns. To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts. Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

Create Contacts in Demo Data of Marketing Settings.

Import contacts from an Excel file.

Create Contacts in Demo Data of Marketing Settings.

Create contacts manually in the Leads section of Dynamics 365 Marketing.

Import contacts from an Excel file.

Create contacts manually in the Contacts section of Dynamics 365 Marketing.

You are a marketing manager.You need to improve the open rates for your email campaigns.The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client. Which action should you take?

Create a custom code element that holds the following HTML information and place it near the top of the email

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

Create a custom code element that holds the following HTML information and place it near the top of the email

Add the Preview Text to the subject field, preceded by a colon.

Use the Preview Text element, and drag it to the top of your email in the email designer.

As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing. The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.How should you instruct the team to ensure links to the subscription center appear in their newsletters?

In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

In the email Designer, in General Layout properties of the email template, select “Include Subscription Center Link.”

In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

Create an HTML link in each email to direct customers to the subscription center.

You have been tasked with creating the structure necessary to include dynamic content in email messages. Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

Your company’s postal address

Values from a specific Case record

Your company’s postal address

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

The Status on the marketing content must be Approval Required.

The User must be in the BU Admin Team or in the Marketing Oversight business unit.

The Status on the marketing content must be Approval Required.

The User must be in the Marketing Oversight Team or be a Marketing Professional.

The Status on the marketing content must be Draft.

The User must be in the BU Admin Team or in the Marketing Oversight business unit.

You are a Dynamics 365 Marketing functional consultant.You need to create a customer journey to capture responses. You complete all the configuration tasks in Dynamics 365 Marketing. However, upon monitoring the journey statistics you notice that nothing was triggered. What should you do to fix this issue?

Publish the journey to go-live.

Enable an audit trail to capture the events.

Enable logs to find the root cause.

You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited time offer.The customer journey start and end dates are May 24 through May 29. The customer journey is configured to send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the offer in the newsletter.Which error should you expect to see in the customer journey designer?

The Wait tile will give you an error saying the tile is set to expire after the journey end date.

The Audience tile will give you an error saying the journey cannot proceed due to date misconfiguration.

The Newsletter Email tile will give you an error saying the email is being sent out of date range.

The Follow-up Email tie will give you an error saying it cannot be sent outside the specified journey date range.

The Wait tile will give you an error saying the tile is set to expire after the journey end date.

In preparing for going live with your customer journey you select “Check for Errors” in the command bar. Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

checks for common errors and shows an error message with advice for fixing them

makes sure all required marketing emails and pages are assigned and published

checks to ensure prerequisites are met

checks for common errors and shows an error message with advice for fixing them

makes sure all required marketing emails and pages are assigned and published

checks to ensure prerequisites are met

checks for active links to the marketing services that host your email messages

makes sure all required target segment(s) meet your goals

You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use. Which pieces of information will help you decide which template to use?

Purpose, Target, Recurrence, Description

Target, Recurrence, Purpose, Name

Purpose, Target, Recurrence, Description

Language, Purpose, Target, Recurrence

Language, Owner, Target, Recurrence

You have a customer journey that sends an email, creates a phone call activity and sends a text message. Which set of actions must you take to activate your customer journey?

Check for Errors, then Go Live.

You have been tasked with creating a customer journey for leads located in the Northwestern United States. Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

The lead must be associated with a contact record.

Bulk Email must be set to “Allow”.

The lead must be associated with a contact record.

Follow Email must be set to “Allow”.

The lead must be associated with an account record.

Bulk Email must be set to “Allow”.

You are setting up a small workshop event. The event will have one session and one speaker.After you create the event, session and speaker engagement record, you want to publish the event to the event portal. How should you publish the event?

Publish the event and session separately. Speaker will publish automatically.

Publish the event. The session and speaker will publish automatically.

Publish the session. The event and speaker will publish automatically.

Publish the event, session and speaker manually.

Publish the event and session separately. Speaker will publish automatically.

You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations. You need to block off rooms for single occupancy, double occupancy and suites at the hotel.Which method should you use to accomplish your task?

Create a hotel record and then a hotel room allocation record for each room type.

Create a hotel record and then a single hotel room reservation record for all room types.

Create a hotel record and then a single hotel room allocation record for all room types.

Create a hotel record and then a hotel room reservation record for each room type.

You are a marketing professional for Contoso, Ltd.You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.Why might the event require you to register anonymously, despite the setting above?

Your portal is a site hosted externally.

Your portal is a site hosted by Dynamics 365 Portals.

Your portal is Dynamics Native Portal.

You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event.Your manager gives you a list of sponsors and their items. You need to record the information in the system. What should you do?

Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details.

Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the event.

Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details.

Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the event.

Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles.

Microsoft MB-220 Practice Test 2 - Free Online Exam Prep & Questions

Question 1 / 40

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months. Which type of marketing segment should you create?

Profile Segment

Interaction Segment

Landing Page Segment

Customer Insight Segment

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