You need to set up a behavioral lead scoring model to identify leads who are sales ready.You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor. Which two grading models should you use? Each correct answer presents a complete solution.

Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10

Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15

Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10

Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15

Good = 35 - 49 / Average = 15 – 34 / Poor = 0 - 14

Good = 35 - 50 / Average = 15 - 35 / Poor = 0 - 15

You are a Dynamics 365 Marketing functional consultant.Your company wants to:

make sure no extra costs are being incurred by exceeding existing Marketing subscription limits. Which three steps should you take? Each correct answer presents part of the solution.

Monitor the quantity of Marketing contacts and emails.

Monitor the quantity of landing pages.

control access to Marketing features that could incur extra costs, and

make sure no extra costs are being incurred by exceeding existing Marketing subscription limits. Which three steps should you take? Each correct answer presents part of the solution.

Monitor the quantity of contacts and emails on the server.

Monitor the quantity of Marketing contacts and emails.

Monitor the quantity of landing pages.

Monitor Litmus accounts and the number of previews.

Create teams to be used in designer feature protection rules.

You are a Dynamics 365 Marketing functional consultant at Contoso Ltd.You need to configure the LinkedIn Lead Gen feature.What are the two pre-requisites that must be applied before you are able to proceed with the configuration? Each correct answer presents part of the solution.

Have LinkedIn Profile with Campaign Manager enabled.

Grant the rightful users with the LinkedIn Lead Gen Forms Administrator or LinkedIn Lead Gen Forms Salesperson security roles.

Create a strategy to match LinkedIn incoming leads to existing leads.

Have LinkedIn Profile with Campaign Manager enabled.

Grant the rightful users with the LinkedIn Lead Gen Forms Administrator or LinkedIn Lead Gen Forms Salesperson security roles.

Send a request to LinkedIn to allow the synchronization.

Have a LinkedIn Profile with Lead Gen Administrator enabled.

You are a functional consultant at Contoso. The EMEA sales manager wants you to configure Contoso’s landing page settings to capture activities by existing leads and contacts located in Belgium. You already configured the Default Marketing Page Configuration for Landing pages.What should you do next to achieve your goal?

Update the Belgian landing page Matching Strategy.

Update the Default Matching Strategy located in Landing Page settings.

Update the Matching Strategy for the landing page in the Customer Journey.

Update the Default Matching Strategy located in Marketing settings.

You are a marketing automation consultant. Your client wants to understand the benefits of using the natural language feature in Dynamics 365 Marketing. Which two statements explain why your client may want to use the Natural Language feature? Each correct answer presents part of the solution.

Using the Natural Language feature allows marketers to build marketing journeys using simple words to specify touch points in the customer journey.

Using the Natural Language feature allows marketers to build segments using simple words to specify what audience they want to target.

Using the Natural Language feature allows marketers to build marketing journeys using simple words to specify touch points in the customer journey.

Using the Natural Language feature allows marketers to build segments using simple words to specify what audience they want to target.

When looking at a Marketing Journey created by another user, the Natural Language feature makes it easier to understand the logic of the journey and decide whether it meets the campaign goals.

When looking at a segment created by another user, the Natural Language feature makes it easier to understand the logic of the segment and decide whether it meets the target profile for a campaign.

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

Contacts blocked due to quotas will be added to a new segment.

Segments must include sorting by the Building Location entity.

Segments must include sorting by privacy requirements.

Contacts blocked due to quotas will be added to a new segment.

Segments must include sorting by the Building Location entity.

You are a Dynamics 365 Marketing functional consultant.Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet. How can you add the style sheet?

Add it to a content block, then add the content block to the marketing page.

Click on HTML in the Page Designer in the marketing pages.

Add it to the Portal Integration tab of the marketing page.

Add it to a content block, then add the content block to the marketing page.

You are a marketer with Contoso. You are preparing an email message that will be attached to a journey for contacts that live in Washington State and have recently looked at your product page for lawn furniture. While going live with the message, you receive a warning that the message is too large.Which action can you take to remove the warning?

Make the message size less than 128 kb.

Make the message size less than 256 kb.

Make sure that the message has no more than 1000 characters.

Make the message size less than 100 kb.

Your company currently has a customer journey that is running.You have been tasked with making changes to the template without interrupting the customer journey. Will you be able to accomplish this task?

No. The customer journey template is locked for editing while it is Live, Editable.

Yes, if you set the customer journey as Stopped and modify the template.

Yes, if you set the customer journey as Live, Editable and modify the template.

No. The customer journey cannot be edited without being at least temporarily stopped.

You have been tasked with creating a Customer Journey Template that will be used as a starting point by others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts and group the journeys by the contacts account.Which template contains all of the necessary elements to meet these requirements?

Purpose: Multipurpose, Target: Accounts, Language: French, Is recurring: Yes

Purpose: Sales, Target: Contacts, Language: French, Is recurring: Yes

Purpose: Multipurpose, Target: Accounts, Language: French, Is recurring: Yes

Purpose: Multipurpose, Target: Contacts, Language: French, Is recurring: Yes

Purpose: Sales, Target: Accounts, Language: French, Is recurring: No

Your marketing department needs to create a simple Customer Journey, to send marketing emails to female wine enthusiasts, over 40 years old, who live in Europe. How should you define who to include in this Customer Journey?

Edit the contacts in your database.

You are a marketer for Contoso Ltd. You are responsible for creating social media posts to debut a new webinar you are promoting. You just discovered that your post sent this morning has a typo. You need to correct this right away.What should you do to fix your post?

Delete the post and recreate it. Posts are read only once posted.

Reactivate the post, edit, and then select Schedule. Select the time of the original post to overwrite it.

Reactivate the post, edit, and then select Post Now to immediately update the post.

Edit the Post. The post will automatically update in the social media platform.

Delete the post and recreate it. Posts are read only once posted.

You are a functional consultant working with Dynamics 365 Customer Voice.You are tasked with planning a survey that will be distributed for anonymous response.Which action is required during survey variable configuration to capture the Email of the anonymous respondent?

Turn on the toggle for Save value in the Email variable.

Enable the Anonymous responses in the distribution settings.

Turn on track email in the distribution settings.

Add the Email variable in the Personalization customization.

Turn on the toggle for Save value in the Email variable.

You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent out the link through email for responses. You want to understand the outcome from the Satisfaction Metrics report and identify the metrics created by default in Dynamics. For the metrics, what are the three charts created by default in Dynamics? Each correct answer presents a complete solution.

Respondents – tracked and anonymous

You are a marketing analyst at Contoso, Ltd. The sales manager wants to utilize a real-time survey embedded in a web page to feed data into customer records. The survey manager would like to distribute the survey through email. You need to ensure that when the user opens the survey it loads within the corporate website. In the survey, you go to Send and then Embed Survey. What should you do next to embed your survey?

Select In-Line and place the generated code in your website.

Select Pop Up Window and place the generated code in your website.

Select In-Line and place the generated code in your website.

Select Button and place the generated code in your website.

Place the generated code in your website.

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you need to translate one of your English surveys into French. Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

Set the form to multilingual, add French, and then translate the labels.

Update the existing survey, and translate the labels to French.

Clone the survey, and translate all labels to French.

Set the form to multilingual, add French, and then translate the labels.

Create a branched survey that asks the language preference. Then, display the appropriate translated section.

You created several surveys in Microsoft Dynamics 365 Customer VoiceYou need to leverage the integration with Customer Voice in Microsoft Dynamics 365 Marketing.What are three ways you can do so? Each correct answer presents a complete solutionNOTE: Each correct selection is worth one point.

Use question responses in segmentations.

Add survey links using out-of-the-box controls.

Refer to surveys in the outbound customer journeys designer.

Use question responses in segmentations.

Use question responses in lead scoring model configurations.

Add questions as content library.

Add survey links using out-of-the-box controls.

Refer to surveys in the outbound customer journeys designer.

Microsoft MB-220 Practice Test 4 - Free Online Exam Prep & Questions

Question 1 / 40

DRAG DROP

You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types. Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

NOTE: Each correct selection is worth one point.