ExamGecko
Home Home / BCS / BAP18
Question list
Search
Search

List of questions

Search

Related questions











Question 5 - BAP18 discussion

Report
Export

George and Laura are responsible for the marking strategy in a company vinyl records and cassette tapes online.

George feels that the company should focus its marking solely on people aged over 50, who are nostalgic for these older recording media. He also feels that the company should outsource all marketing activity.

Laura believes that the business should continue with its target of people aged 30-60. As this age group are particularly enthusiastic about vinyl records. She believes that marketing is one of their internal strengths and should remain in house Which specific areas of CATWOE are they considering?

A.
Customer and Owner.
Answers
A.
Customer and Owner.
B.
Actor and Transformation
Answers
B.
Actor and Transformation
C.
Transformation and Environment
Answers
C.
Transformation and Environment
D.
Customer and Actor
Answers
D.
Customer and Actor
Suggested answer: D

Explanation:

CATWOE is an acronym for the six elements that make up a system: Customers, Actors, Transformation, Weltanschauung (or Worldview), Owners, and Environment. In this case, George and Laura are considering the Customer and Actor elements, as they are discussing who the company should target (the Customer element) and who should be responsible for the marketing activity (the Actor element).

asked 16/09/2024
TREVOR COLLEDGE
45 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first