ExamGecko
Home Home / BCS / BAP18
Question list
Search
Search

List of questions

Search

Related questions











Question 9 - BAP18 discussion

Report
Export

The following planning activity has been identified in a consensus BAM for a company that makes clothes:

'P4 - Define marketing strategy'

Which of the following is an enabling activity linked to this planning activity?

A.
Monitor sales.
Answers
A.
Monitor sales.
B.
Define sales targets
Answers
B.
Define sales targets
C.
Advertise clothes
Answers
C.
Advertise clothes
D.
Sell clothes
Answers
D.
Sell clothes
Suggested answer: B

Explanation:

An enabling activity is an activity that needs to be completed before the planning activity can be executed. In this case, the planning activity is to define a marketing strategy and the enabling activity would be to define the sales targets which will help inform the marketing strategy. Therefore, the correct answer is B, Define sales targets.

asked 16/09/2024
Tomasz Woloszczak
36 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first