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Question 18 - BAP18 discussion

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A division of a telecommunication company is reviewing its current product range. It has decided to reposition itself by narrowing its product scope to ‘deliver consultancy service’. The activity is the primary doing activity doing on a business Activity Model (BAM) defined by the Chief Executive Officer (CEO). A number of other activities have been identified, five of which are listed below:

Determine which customer to target for

a) Determine which customers to target for our focused service.

b) Track the progress of consultancy contracts placed by customers.

c) Define the skills sets of the consultants supplying our service.

d) Agree on a marketing campaign to make people aware of our new product focus

e) Run monthly open days, showcasing our consultancy expertise.

Which of these would be categorized as planning activities on the CEO's BAM?

A.
a. c and d
Answers
A.
a. c and d
B.
a, b and e.
Answers
B.
a, b and e.
C.
b, c and e.
Answers
C.
b, c and e.
D.
c. d and e
Answers
D.
c. d and e
Suggested answer: C

Explanation:

Planning activities are activities that are done to set the direction for future activities and to ensure that the organisation is well prepared for them. In this case, activities b, c and e are all planning activities as they involve deciding on the customer to target, defining the skillsets of consultants, and running open days to showcase expertise. These activities will all be necessary to ensure that the company delivers its consultancy services in the best possible way.

asked 16/09/2024
Corentin ADJOVI
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