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Question 35 - Certified B2C Solution Architect discussion

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A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.

Which two actions are needed to enable an Abandoned Cart Journey?

Choose 2 answers

A.
Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
Answers
A.
Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
B.
Integrate product, order, and customer data feeds into Service Cloud objects
Answers
B.
Integrate product, order, and customer data feeds into Service Cloud objects
C.
Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
Answers
C.
Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
D.
Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
Answers
D.
Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
Suggested answer: A, D

Explanation:

A is correct because integrating product, order, and customer data feeds into Marketing Cloud Data Extensions is a prerequisite for enabling an Abandoned Cart Journey. Data Extensions are tables that store data in Marketing Cloud and can be used to define audience segments and personalize messages.

D is correct because implementing the Marketing Cloud collect.js through the storefront by using the Connector's reference implementation is a prerequisite for enabling an Abandoned Cart Journey. The collect.js script tracks customer behavior on the storefront and sends data to Marketing Cloud using the Connector cartridge.

B is incorrect because integrating product, order, and customer data feeds into Service Cloud objects is not needed for enabling an Abandoned Cart Journey. Service Cloud objects are used to store data in Service Cloud and can be used to manage customer service cases and interactions.

C is incorrect because using Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud is not needed for enabling an Abandoned Cart Journey. Mulesoft is a platform that provides integration solutions for various systems and applications.

: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration.htm&type=5

: https://help.salesforce.com/s/articleView?id=sf.mc_co_web_and_mobile_analytics_tracking.htm&type=5

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asked 23/09/2024
e m
34 questions
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