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Question 175 - Certified Business Analyst discussion

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The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definition of a qualified lead?

What should the BA focus on?

A.
Mapping historical leas data from each team and building charts to highlight similarities
Answers
A.
Mapping historical leas data from each team and building charts to highlight similarities
B.
Evaluating team' skill and experience to determine how they can better align.
Answers
B.
Evaluating team' skill and experience to determine how they can better align.
C.
Scheduling and all-day collaboration workshop with both team to resolve their differences
Answers
C.
Scheduling and all-day collaboration workshop with both team to resolve their differences
Suggested answer: C

Explanation:

The business analyst should focus on scheduling an all-day collaboration workshop with both teams to resolve their differences around contact management for a new Salesforce implementation. A collaboration workshop is a technique to bring together different stakeholders to share information, discuss issues, generate ideas, make decisions, or reach consensus on a topic or problem. Scheduling an all-day collaboration workshop with both teams can help identify their needs, expectations, pain points, goals, and priorities around contact management and find common ground or alignment among them.Mapping historical lead data from each team and building charts to highlight similarities is not a good option because it would not address the disconnect between the sales and marketing teams' definition of a qualified lead, which is related to contact management, not lead management. Evaluating team' skill and experience to determine how they can better align is not a good option because it would not address the disconnect between the sales and marketing teams' definition of a qualified lead, which is related to contact management, not skill or experience.

Reference:1https://trailhead.salesforce.com/en/content/learn/modules/salesforce-business-analyst-certification-prep/collaborate-with-stakeholders

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asked 23/09/2024
William Hanna
30 questions
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