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Question 55 - Certified Marketing Associate discussion

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Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.

What should an associate use to accomplish this task?

A.
Email Studio
Answers
A.
Email Studio
B.
Automation Studio
Answers
B.
Automation Studio
C.
Web Studio
Answers
C.
Web Studio
Suggested answer: B

Explanation:

To send a welcome email with a coupon to first-time customers immediately after they sign up for a newsletter, the associate should use Automation Studio within Salesforce Marketing Cloud. Automation Studio offers a powerful suite of tools for automating marketing and operational tasks, including triggering emails based on specific events or actions, such as a new newsletter sign-up.

By setting up a trigger-based automation in Automation Studio, the marketing team can ensure that as soon as a new sign-up is recorded, the welcome email is automatically dispatched. This immediate and personalized response can enhance the customer experience and foster a positive relationship from the outset.

asked 23/09/2024
Jonathan Hernández Hernández
31 questions
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