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Salesforce Certified Marketing Associate Practice Test - Questions Answers, Page 7

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Question 61

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A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.

Which components will the associate be able to see?

Goals, Population, and Alerts
Goals, Population, and Alerts
Click Rate, Bounce Rate, and Alerts
Click Rate, Bounce Rate, and Alerts
Unsubscribes, Delivery Rate, and Goals
Unsubscribes, Delivery Rate, and Goals
Suggested answer: A

Explanation:

The Journey Health Panel in Salesforce Marketing Cloud Engagement provides insights into the performance and status of a marketing journey. The components visible in the Journey Health Panel include Goals, Population, and Alerts:

Goals: This component shows how effectively the journey is achieving its defined objectives, allowing marketers to measure success against predetermined benchmarks.

Population: This part of the panel provides information on the size and characteristics of the audience participating in the journey, offering insights into who is being targeted and engaged.

Alerts: Alerts notify marketers of any issues or significant events within the journey that may require attention, such as delivery problems, drops in engagement, or deviations from expected performance.

These components together offer a comprehensive overview of the health and effectiveness of a marketing journey, enabling marketers to make informed decisions and optimizations.

asked 23/09/2024
Vyas Dookhun
31 questions

Question 62

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A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO:

* Updated its Commercial Send Classification

* Incorporated a list of additional contacts gathered from an industry event into a sendable data extension

* Tested new subject lines in its email campaigns

What is causing the high bounce rate?

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Question 63

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Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.

What should an associate use at time of send?

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Question 64

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A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing Cloud Engagement.

Which resource provides knowledge checks and community-centered assets?

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Question 65

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. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.

Which setting in the email send flow controls this?

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Question 66

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The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.

What should a marketing associate use to retrieve this information?

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Question 67

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How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

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Question 68

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A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest.

Which content block should the associate use to create this content?

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Question 69

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What is used to identify unique member records?

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Question 70

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A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains.

How should the associate meet this requirement?

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Related questions

Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement. Which configuration option should the associate select to ensure this is a transactional send?
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