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Question 80 - Certified Marketing Associate discussion

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Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries.

Which feature is configured in an account to meet these requirements?

A.
Delivery Profiles
Answers
A.
Delivery Profiles
B.
Reply Mail Management
Answers
B.
Reply Mail Management
C.
From Address Management
Answers
C.
From Address Management
Suggested answer: B

Explanation:

To avoid auto-responses from filling up the customer service inbox, Cloud Kicks should configure Reply Mail Management (RMM) in their Salesforce Marketing Cloud account. RMM is a feature that handles replies to emails sent from Marketing Cloud, including managing auto-responses. With RMM, automatic replies, such as out-of-office notifications, can be filtered out or redirected to a specific email address, ensuring they do not clutter the customer service inbox.

This allows customer service staff to focus on genuine customer inquiries and provide timely and effective support. RMM can be customized to suit different operational needs, ensuring that only relevant replies reach the customer service team.

asked 23/09/2024
Srikrushna Patro
34 questions
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