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Question 2 - Certified Strategy Designer discussion

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A job listing company has launched a campaign around the adoption of its social app for

professional networking.

What should the team measure to gain the most trustworthy perspective and discourage artificially

increasing (or 'hacking') the company success metrics?

A.
Number of times a user opens the app per day
Answers
A.
Number of times a user opens the app per day
B.
New account activations
Answers
B.
New account activations
C.
New connections made between users
Answers
C.
New connections made between users
Suggested answer: C

Explanation:

The best way to measure the success of a social app for professional networking is to track the new connections made between users, as this reflects the value proposition and user engagement of the app. Measuring the number of times a user opens the app per day or the new account activations may not capture the true impact of the app, as users may open the app without interacting with others or create accounts without using them.

asked 23/09/2024
Han Valk
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