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The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution. Which three main areas should be focused on to assess feasibility?
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A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company. What should they do to learn about the unique expectations of the company's customers?
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Question 25 - Certified Strategy Designer discussion

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A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.

What should they do to learn about the unique expectations of the company's customers?

A.
Share prototypes of different interface directions with 100 people who regularly use their bank's app.
Answers
A.
Share prototypes of different interface directions with 100 people who regularly use their bank's app.
B.
Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.
Answers
B.
Send a survey to all stakeholders about their banking app attitudes, preferences, and desires.
C.
Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.
Answers
C.
Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank.
Suggested answer: C

Explanation:

Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company's customers. This method provides qualitative and contextual insights into the customers' needs, goals, pain points, and emotions.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-customer-interviews

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asked 23/09/2024
amy ashton
39 questions
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