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Question 5 - Certified Strategy Designer discussion

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Cloud Kicks' product team is focused on a new business casual clothing line that they think will account for over half of the company's revenue in the future.

Which trend should influence desirability the most?

A.
Digital product passports' to help prevent counterfeiting
Answers
A.
Digital product passports' to help prevent counterfeiting
B.
Supply chain issues that delay product availability
Answers
B.
Supply chain issues that delay product availability
C.
Hybrid work emphasizing the need for color and comfort
Answers
C.
Hybrid work emphasizing the need for color and comfort
Suggested answer: C

Explanation:

The most influential trend for desirability in designing a new business casual clothing line is hybrid work emphasizing the need for color and comfort, as this reflects the changing preferences and expectations of customers in a post-pandemic world. Digital product passports to help prevent counterfeiting or supply chain issues that delay product availability are not trends that affect desirability directly, but rather trust and availability.

asked 23/09/2024
Jonno Sweeney
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