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Question 10 - Certified Strategy Designer discussion

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A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.

Which question should the team use to prioritize insights?

A.
How will this improve the customer experience?
Answers
A.
How will this improve the customer experience?
B.
Is our technology capable of supporting this need?
Answers
B.
Is our technology capable of supporting this need?
C.
What will bring in the most revenue?
Answers
C.
What will bring in the most revenue?
Suggested answer: A

Explanation:

The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.

asked 23/09/2024
Winston Seedorf
31 questions
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