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Question 97 - Certified User Experience Designer discussion

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A UX Designer at Cloud Kicks (CK) isgoing to conduct discovery phase research to understand more about the customers' purchasing habits. They are interested in remotely observing customers' buying patterns over the course of a 2 --month period.

Which research methodology should be used?

A.
Usability Study
Answers
A.
Usability Study
B.
Focus Group
Answers
B.
Focus Group
C.
Diary Study
Answers
C.
Diary Study
D.
Survey
Answers
D.
Survey
Suggested answer: C

Explanation:

A diary study is a research methodology that involves asking participants to record their thoughts, feelings, behaviors, and activities over a period of time, usually in response to prompts or questions from the researcher1. A diary study is suitable for Cloud Kicks (CK) to conduct discovery phase research to understand more about the customers' purchasing habits, as it will allow them to remotely observe customers' buying patterns over the course of a 2-month period.A diary study will also provide rich and contextual data on the customers' needs, preferences, motivations, and pain points, as well as the factors that influence their purchasing decisions1.Reference:Salesforce User Experience Designer Exam Guide,Diary Studies: How to Conduct from Start-to-Finish

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asked 23/09/2024
Lambert Shel Pablo
43 questions
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