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Question 2 - AD0-E207 discussion

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A company is using Segment IQ to compare mobile and desktop traffic.

The metrics of interest to them are as follows:

* Page Views/Visitors

* Searches/Visitors

* Carts/Visitors

* Cart Additions/Visitors

* Revenue/Visitors

The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?

A.
There is high statistical significance difference between these metrics and the 2 segments.
Answers
A.
There is high statistical significance difference between these metrics and the 2 segments.
B.
Mobile traffic is more valuable.
Answers
B.
Mobile traffic is more valuable.
C.
Desktop traffic is more valuable.
Answers
C.
Desktop traffic is more valuable.
D.
There is no statistical significance difference between these metrics and the 2 segments.
Answers
D.
There is no statistical significance difference between these metrics and the 2 segments.
Suggested answer: A

Explanation:

Segment IQ in Adobe Analytics is used to compare different segments of traffic to determine the statistical significance of differences between metrics. A high differential score of 0.9 or greater indicates a high statistical significance difference between the metrics of the two segments. This means that the differences observed in metrics like Page Views/Visitors, Searches/Visitors, Carts/Visitors, Cart Additions/Visitors, and Revenue/Visitors are not due to random chance but are significant and meaningful.

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asked 02/10/2024
Hector Quintero
47 questions
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