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Question 19 - AD0-E207 discussion

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A company has an email marketing tool that is used for both SMS and email.

The tool generates the following campaign URLs:

SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name

How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

A.
Query siring parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order
Answers
A.
Query siring parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order
B.
Query string parameter 'cid starts with 'em:' and make sure it is above the email channel in the processing order
Answers
B.
Query string parameter 'cid starts with 'em:' and make sure it is above the email channel in the processing order
C.
Query string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order
Answers
C.
Query string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order
D.
Query string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order
Answers
D.
Query string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order
Suggested answer: C

Explanation:

Business Requirement: Distinguish between SMS and email campaigns using the 'cid' query string parameter.

Configuration Steps:

Identify SMS Links: Using the query string parameter 'cid' ending with '-txt'.

Processing Order: Ensuring the SMS channel is processed before the email channel.

Explanation:

Query String Parameter 'cid' Ends with '-txt': This setting ensures that any link containing 'cid' ending with '-txt' is identified as an SMS link.

Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.

Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).

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asked 02/10/2024
Victor Silveira
28 questions
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