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Question 18 - AD0-E207 discussion

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An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.

The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.

Which configuration should be used to enable a two-way integration?

A.
A list prop variable and server-side forwarding enablement
Answers
A.
A list prop variable and server-side forwarding enablement
B.
The products variable and client-side forwarding enablement
Answers
B.
The products variable and client-side forwarding enablement
C.
A list variable and client-side forwarding enablement
Answers
C.
A list variable and client-side forwarding enablement
D.
A list variable and server-side forwarding enablement
Answers
D.
A list variable and server-side forwarding enablement
Suggested answer: D

Explanation:

Business Requirement: Enable a two-way integration between Adobe Audience Manager (AAM) and Adobe Analytics.

Configuration Needs:

List Variable: Used to bring in multiple AAM segments into Adobe Analytics.

Server-Side Forwarding: Ensures that data flows between Adobe Analytics and AAM seamlessly.

Explanation:

List Variable: Suitable for handling multiple segments and their associations with other metrics within Adobe Analytics.

Server-Side Forwarding: This method ensures real-time data exchange between the platforms, enabling both to use each other's data for enhanced segmentation and reporting.

Verification: According to Adobe's documentation on integrating Audience Manager and Analytics, using list variables with server-side forwarding is the recommended approach for robust two-way integration (Adobe Audience Manager and Analytics Integration Guide).

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asked 02/10/2024
Louis Lee
36 questions
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