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Question 8 - AD0-E207 discussion

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While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of 'None'' visits.

Which two steps should be taken to diagnose the problem? (Choose two.)

A.
Break down 'None1' Marketing Channel by Tracking Code
Answers
A.
Break down 'None1' Marketing Channel by Tracking Code
B.
Review Marketing Channel Processing Rules
Answers
B.
Review Marketing Channel Processing Rules
C.
Review Marketing Channel Data Feeds
Answers
C.
Review Marketing Channel Data Feeds
D.
Check that Internal URL Filters are configured correctly
Answers
D.
Check that Internal URL Filters are configured correctly
E.
Review Marketing Channel Data Connector settings
Answers
E.
Review Marketing Channel Data Connector settings
Suggested answer: B, D

Explanation:

Overview of the Issue: The 'None' value in Marketing Channel reports indicates visits that are not attributed to any of the defined marketing channels.

Potential Diagnostic Steps:

Break down 'None' Marketing Channel by Tracking Code: This can provide insights but does not directly address the underlying configuration issues.

Review Marketing Channel Processing Rules: Ensures that the rules are correctly defined and applied. Incorrect or missing rules can result in visits being categorized as 'None'.

Review Marketing Channel Data Feeds: Useful for data validation but not for configuration troubleshooting.

Check that Internal URL Filters are configured correctly: Ensures that internal traffic is filtered out and does not interfere with marketing channel attribution.

Review Marketing Channel Data Connector settings: Relevant for integrations but not for basic processing rule configurations.

Explanation:

Review Marketing Channel Processing Rules: Essential to verify that all necessary rules are correctly set up to attribute visits to the correct channels.

Check that Internal URL Filters are configured correctly: Ensures that visits from internal sources do not affect marketing channel data, preventing incorrect attribution to 'None'.

Verification: According to Adobe Analytics Implementation documentation, reviewing processing rules and internal URL filters is crucial for accurate channel attribution (Adobe Analytics Implementation Guide).

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asked 02/10/2024
Keshava Channabyraiah
33 questions
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