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Question 5 - AD0-E207 discussion

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A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ';prod123;1;100;;evar2=merch_category1';

Page 2:

s.products = ';prod123;1;100;;evar2=merch_category2';

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

A.
$100 against merch.category1 and $100 against merch_category2 for linear allocation
Answers
A.
$100 against merch.category1 and $100 against merch_category2 for linear allocation
B.
$100 against merch.category1 for original allocation
Answers
B.
$100 against merch.category1 for original allocation
C.
$200 against merch_category2 for most recent allocation
Answers
C.
$200 against merch_category2 for most recent allocation
D.
$200 against merch.category1 for original allocation
Answers
D.
$200 against merch.category1 for original allocation
E.
$100 against merch_category2 for most recent allocation
Answers
E.
$100 against merch_category2 for most recent allocation
Suggested answer: A, E

Explanation:

When merchandising is enabled in Adobe Analytics, revenue attribution can vary based on the allocation method:

Linear Allocation: Distributes revenue equally across all instances of the product view and add-to-cart events. Thus, $100 would be attributed to both merch_category1 and merch_category2.

Most Recent Allocation: Attributes the revenue to the most recent instance of the variable. Thus, $100 would be attributed to merch_category2.

This approach ensures that revenue attribution accurately reflects user interactions with products.

asked 02/10/2024
Andrea DG
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