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Question 17 - AD0-E207 discussion

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A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts.

The company wants the ability to report on:

* The total number of times each blog post was shared from the site

* The total number of shares to each social network

* The social networks to which each blog post was shared

Which three variables should the Architect use? (Choose three.)

A.
eVar for 'Blog Campaign'
Answers
A.
eVar for 'Blog Campaign'
B.
s.referrer
Answers
B.
s.referrer
C.
s.campaign = 'Organic Social Network'
Answers
C.
s.campaign = 'Organic Social Network'
D.
eVar for 'Blog Post Title'
Answers
D.
eVar for 'Blog Post Title'
E.
eVar for 'Blog Share Social Network'
Answers
E.
eVar for 'Blog Share Social Network'
F.
Event for 'Blog Shares'
Answers
F.
Event for 'Blog Shares'
Suggested answer: D, E, F

Explanation:

Business Requirement: The company wants to track shares of blog posts to social networks and report on the total number of shares and the specific networks used.

Variables and Metrics Needed:

eVar for 'Blog Post Title': Captures the title of the blog post being shared.

eVar for 'Blog Share Social Network': Captures the social network to which the post is shared.

Event for 'Blog Shares': Captures the number of times a post is shared.

Explanation:

eVar for 'Blog Post Title': This variable allows reporting on the specific blog posts being shared.

eVar for 'Blog Share Social Network': This variable tracks which social networks the posts are shared to, enabling detailed reporting.

Event for 'Blog Shares': This metric captures the total number of shares, providing a quantifiable measure of sharing activity.

Verification: According to Adobe Analytics best practices for tracking social sharing, using specific eVars for post titles and social networks along with an event for total shares ensures comprehensive reporting (Adobe Analytics Implementation Guide).

asked 02/10/2024
Naveen Nama
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