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Question 16 - AD0-E207 discussion

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For internal search terms, a company wants to give credit to the original keyword used to find a product. On the first visit, a customer searches for 'Mobile' and views the Nebulous Pro.

During the second visit, the customer refines this search to '5G Mobile' and views the Nebulous Pro again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants 'Mobile' to receive credit.

Which configurations should the Architect apply?

A.
Configure an eVar as Merchandising with Original Value (First) allocation and set the expiration to 3rd Visit.
Answers
A.
Configure an eVar as Merchandising with Original Value (First) allocation and set the expiration to 3rd Visit.
B.
Configure an event to capture the revenue and enable the participation and set the expiration of the visit to 90 days.
Answers
B.
Configure an event to capture the revenue and enable the participation and set the expiration of the visit to 90 days.
C.
Configure an event as Merchandising event to capture the revenue and set the expiration of the visit to 30 days.
Answers
C.
Configure an event as Merchandising event to capture the revenue and set the expiration of the visit to 30 days.
D.
Configure an eVar as a Merchandising Variable with Original Value (First) allocation and set the expiration to the purchase event.
Answers
D.
Configure an eVar as a Merchandising Variable with Original Value (First) allocation and set the expiration to the purchase event.
Suggested answer: D

Explanation:

Business Requirement: The company wants to ensure that the original search term ('Mobile') receives credit for the purchase, despite subsequent searches.

Understanding Merchandising eVars: Merchandising eVars are used to attribute success events (like purchases) to specific values captured earlier (like search terms).

Allocation and Expiration Settings:

Original Value (First) Allocation: This setting ensures that the first value captured (in this case, 'Mobile') remains attributed to the visitor, regardless of subsequent values.

Expiration Setting: Setting the expiration to the purchase event ensures that the value ('Mobile') remains active until the visitor makes a purchase.

Explanation:

Configure an eVar as Merchandising Variable: This allows tracking specific values like search terms in relation to product views and purchases.

Original Value (First) Allocation: Ensures that the initial search term ('Mobile') gets credit.

Expiration to Purchase Event: Keeps the eVar value until the purchase is made, ensuring accurate attribution.

Verification: According to Adobe Analytics documentation on Merchandising eVars, using Original Value allocation with appropriate expiration settings ensures correct attribution of original search terms to final purchases (Adobe Analytics Implementation Guide).

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asked 02/10/2024
Kina Collins
37 questions
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