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Question 20 - AD0-E207 discussion

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A Business Requirements Document states that a company wants to be able to report on their Facebook and Twitter activity separately in their Marketing Channel reports. Their tracking codes start with the strings 'socialjb' and 'sociaLtw' to identify their Facebook and Twitter traffic, respectively.

Which rules should be configured to meet the Marketing Channel requirements?

A.
Three Marketing Channel Processing Rules, one that identifies social media traffic, one that identifies Facebook traffic, and one that identifies Twitter traffic
Answers
A.
Three Marketing Channel Processing Rules, one that identifies social media traffic, one that identifies Facebook traffic, and one that identifies Twitter traffic
B.
One Marketing Channel Processing Rule set that identifies social media traffic and then splits this into 'Facebook' and Twitter'
Answers
B.
One Marketing Channel Processing Rule set that identifies social media traffic and then splits this into 'Facebook' and Twitter'
C.
Two Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic
Answers
C.
Two Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic
D.
Two Marketing Channel Processing Rule sets that individually identify the Facebook and Twitter traffic
Answers
D.
Two Marketing Channel Processing Rule sets that individually identify the Facebook and Twitter traffic
Suggested answer: C

Explanation:

Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports.

Configuration Steps:

Identify Social Media Traffic: Create a rule to identify all social media traffic.

Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes.

Explanation:

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category.

Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ('socialjb' for Facebook and 'sociaLtw' for Twitter).

Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).

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asked 02/10/2024
Vikram Panchal
37 questions
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