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Question 11 - AD0-E207 discussion

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During a website audit, an Architect finds that the checkout pages on the site have been redesigned to include a tag management system that deploys Adobe Analytics.

The rest of the site has Adobe Analytics hard-coded onto the site. Both implementations use the same AppMeasurement version and are on the same domain.

How will this approach affect the reporting?

A.
eVars will not persist as a user moves to the checkout section.
Answers
A.
eVars will not persist as a user moves to the checkout section.
B.
As visitors move to checkout, they will be tracked as a different visitor.
Answers
B.
As visitors move to checkout, they will be tracked as a different visitor.
C.
Checkout will be considered a landing page.
Answers
C.
Checkout will be considered a landing page.
D.
There will be inconsistencies in the data due to challenging upkeep.
Answers
D.
There will be inconsistencies in the data due to challenging upkeep.
Suggested answer: D

Explanation:

When different parts of a website use different methods to implement Adobe Analytics (hard-coded vs. tag management system), it can lead to inconsistencies in data reporting. This is because the two methods might not be perfectly synchronized in terms of how they handle data collection, processing rules, or variables. Despite using the same AppMeasurement version and operating on the same domain, differences in the deployment method can cause issues such as discrepancies in variable persistence, tracking cookies, or firing sequence of the analytics calls. These inconsistencies can make it difficult to maintain and accurately report on the collected data.

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asked 02/10/2024
Franziska Kreuz
39 questions
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