Adobe AD0-E207 Practice Test - Questions Answers, Page 3
List of questions
Question 21
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An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises. Which steps should the Architect take?
Explanation:
To add a new enterprise user via the Adobe Admin Console for enterprises, the Architect should follow these steps:
Input the user's email address: This is the primary identifier for the user in the Adobe Admin Console.
Assign a product profile: Product profiles determine the level of access and permissions the user will have within the specific Adobe products.
Assign the user to a user group: User groups help in managing users by grouping them based on their roles or responsibilities, simplifying the process of assigning permissions and product profiles.
This method ensures that the user has the correct access and can utilize the Adobe products as intended.
Question 22
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A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site:
1. Product Name (in eVar2)
2. Product SKU
3. Product Level Coupon Code (in eVarl)
4. Product Level Discount (in eventl)
A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code 'SUMMER10'. On the Order Confirmation page, the SKU appears in the data layer as 'atp29
Which s.products syntax should be used?
Which s.products syntax should be used?
Explanation:
To correctly capture the specified data in Adobe Analytics, the s.products syntax needs to be properly formatted to include the product SKU, quantity, price, and custom variables and events. The correct format is:
SKU: atp29
Quantity: 1
Price: 700.00
Event1: 70.00 (discount)
eVar1: SUMMER10 (coupon code)
eVar2: Amaze Touch Pro (product name)
The correct syntax is:
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s.products = ';atp29;1 ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';
This format ensures that all the specified information is correctly captured and recorded in Adobe Analytics.
Question 23
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A company 'XYZ Corp' has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)
Explanation:
To restrict data access to different business groups based on their department, the following methods can be used:
Create a global report suite with an eVar set to the department then create virtual suites based on that eVar: This method allows for a single comprehensive dataset that can be segmented into virtual report suites for each department, making data management and reporting easier.
Create individual report suites for each department and assign each analyst the access rights: This approach provides complete data isolation for each department, ensuring that analysts only have access to their respective department's data.
Both methods ensure that data access is properly restricted and managed according to departmental boundaries.
Question 24
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A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.
The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.
Which solution should the architect use?
Explanation:
To capture and analyze the contribution of news sections to conversions, the following steps should be taken:
Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.
Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.
Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.
This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.
Question 25
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For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s.tl() call.
An Architect is assigned to create a segment at a visitor level where the propl 7 was set to 'Checkout' , prop24 was set to 'custom link' , and a product xyz' was purchased in the same visit.
How should the Architect build this segment?
Explanation:
To create a segment that captures visitors who engaged with a specific link type and purchased a specific product within the same visit, the following structure should be used:
Visitor container: Ensures the segment applies to the entire visitor's history.
Visit container (product = 'xyz'): Ensures that the product 'xyz' was purchased during the visit.
**Hit (prop17 = 'Checkout'
Top of Form
Bottom of Form
Question 26
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For an Implementation, the data layer is correctly mapped to the data element in the browser console for eVar1. Also, the Adobe Image request in the Network tab has the value populated correctly for eVar1.
The reporting does NOT have any values for eVar1.
What are three reasons for this issue? (Choose three.)
Explanation:
Business Requirement: Ensure data captured by eVar1 is correctly reported.
Potential Issues:
Tracking server is incorrect: Data might not be sent to the correct server for processing.
eVar1 is NOT enabled in admin settings: The eVar must be enabled in the admin settings to be recorded and reported.
Report Suite ID is incorrect: Data might be sent to the wrong report suite, causing discrepancies in reporting.
Explanation:
Tracking server is incorrect: Ensures data reaches the correct Adobe Analytics server for processing.
eVar1 is NOT enabled in admin settings: Critical to have eVar1 enabled for it to collect and report data.
Report Suite ID is incorrect: Ensures data is reported in the correct report suite.
Verification: According to Adobe Analytics troubleshooting documentation, ensuring the correct tracking server, enabled eVars, and correct Report Suite ID are fundamental steps in diagnosing reporting issues (Adobe Analytics Troubleshooting Guide).
Question 27
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A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is updated weekly.
Which method should an Architect use to extract the data to be used with the dashboard?
Explanation:
Business Requirement: Extract data for weekly updates to a Tableau Dashboard from Adobe Analytics.
Recommended Method:
Deliver data via FTP through Data Warehouse: Provides a robust and automated method for exporting large datasets on a scheduled basis.
Data Warehouse: Allows for the extraction of large and complex datasets suitable for integration with external BI tools like Tableau.
FTP Delivery: Automates the data export process, ensuring timely updates to the Tableau Dashboard.
Verification: According to Adobe Analytics Data Warehouse documentation, using FTP delivery through Data Warehouse is the preferred method for exporting large datasets for external use (Adobe Analytics Data Warehouse Guide).
Question 28
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A company wants to make their Adobe Analytics data GDPR-compliant. They collect gender and age data during registration.
Which privacy settings should the Architect apply to the two variables?
Explanation:
To make Adobe Analytics data GDPR-compliant, specific privacy settings need to be applied to the variables that collect personal data. The following privacy settings are relevant:
12: This identifier is for data elements that are directly related to individuals.
DEL-PERSON: This setting indicates that the data should be deleted if requested by the user under GDPR.
ACC-PERSON: This setting allows access to the data by the individual upon request.
By applying these settings to the variables collecting gender and age data, the company ensures compliance with GDPR regulations, allowing for the necessary control and access to personal data.
Question 29
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An Architect needs to create a segment of users that started a visit from a campaign and completed an order.
A specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page.
What should the Architect use to meet the requirements?
Explanation:
In Adobe Analytics, non-sequential segments allow for the inclusion of conditions that do not necessarily occur in a specific order. Since the specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page, non-sequential containers are the appropriate choice. They allow for the creation of a segment where users must have started their visit from a campaign and completed an order, without enforcing a strict sequence for intermediate steps.
Question 30
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A coworker creates the calculated metric named 'Orders / Visits' in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.
The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.
What should the Architect do?
Explanation:
The issue arises because the calculated metric 'Orders / Visits' is not aggregating correctly at the product level in the Products report. To resolve this, the Architect should create a calculated metric that uses the Total versions of the Orders and Visits metrics. This ensures that the calculation is performed on the overall totals rather than individual line items, providing an accurate percentage of visits that resulted in purchases.
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