Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.Which solution should they use?

Multi-Step journey with an API Event entry source

Single Send journey with an API Event entry source

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.Which two steps should they include to accomplish this journey?

Use Data Designer in Contact Builder to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

Use Data Designer in Contact Builder to relate the two data extensions.

Utilize Entry Data on a Decision Split within Journey Builder.

Create a Data Relationship in Email Studio to relate the two data extensions.

Configure activities within Automation Studio to update the purchase data.

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.Which process should the consultant utilize for a reliable send method?

Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.What approach would a consultant recommend?

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Import File > Data Extract > File Transfer > Import File

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Import File > Query > Data Extract > File Transfer > Import File

File Transfer > Import File > Data Extract > File Transfer > Import File

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.What should the customer have in place to ensure this solution can be implemented?

An external system to receive and confirm callback and subscriptions

A Transactional Journey with the Not Sent Notification activity included

A Datorama instance to ingest their data

An external system to receive and confirm callback and subscriptions

An Interaction Studio instance to ingest their data

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.Which model would meet the requirements?

Publication List with Data Extensions

Exclusion List with Data Extensions

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.How could these auto-reply messages be enabled?

From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

An Apex Trigger is created on the Shipment object.

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.What Should be recommended?

Perform a daily bulk export to SFTP for import via Automation.

Create this as a Journey Data Source via Journey Builder.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

Perform a daily bulk export to SFTP for import via Automation.

Recreate this external web form inside Marketing Cloud.

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.What consideration should be made before implementing this solution?

They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.Which two best practices should be utilized? (Choose 2 answers)

Define the subscriber key as a unique value that does not relate to a specific channel.

When using an external database of record, utilize that system's identifier as the contact key.

Configure Contact Builder to automatically generate a unique subscriber key.

Define the subscriber key as a unique value that does not relate to a specific channel.

Regularly merge duplicate contacts to keep tracking data accurately.

When using an external database of record, utilize that system's identifier as the contact key.

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.How Should they configure these data sources?

Share data extensions from the top-level BU.

Create a local copy of the product data in each BU.

Use the File Transfer Activity to import data into each BU.

Give users the Administrator Role so they can see all of the data.

A customer wants to reports on 'Not Sent' contacts in Journey Builder.Which method should be used?

Use an automation with Tracking Extract.

Use the standard report 'Subscribers Not Sent to'.

Use an automation with Tracking Extract.

Create an Analytics Builder Discover report.

Query the _sent Data View for the contact's send status.

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.Which method should they use to send the email from Marketing Cloud?

Create a Journey with a Salesforce Campaign entry source and an Email Activity

Create a scheduled Automation with a Query Activity and a Send Email Activity

Use Content Builder Send Flow to send the email to the Salesforce Campaign

Create a Journey with a Salesforce Campaign entry source and an Email Activity

Create a Journey with a Salesforce Data entry source and an Email Activity

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.Which two options could be recommended? (Choose 2 answers)

Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

Leverage Content Builder to create email templates for each language and populate the templates via the UI.

Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.

Leverage personalization strings within the email template to pull in language-specific content.

Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

A mobile contact is not receiving SMS messages sent via MobileConnect.In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

Ensure the contact is subscribed to the correct keyword.

Check the contact is subscribed to the correct short or long code.

Check the contact opt-in status in All Subscribers.

Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.What method should be suggested in this scenario?

Data View Export with every send

Data Retrieves on the Send Object

Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.What could be configured to meet this request?

Schedule the Contacts Counts Standard Report

Configure the Contact Extract Activity in Automation Studio

Query the _Subscriber Data View and Extract it weekly

Query the _Contact Data View and transfer it weekly

Schedule the Contacts Counts Standard Report

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.Which solution should the consultant recommend?

Use a query activity to populate the auto-suppression

Use Einstein Segment Recommendations

Use an import activity to import a file from the SFTP

Use a query activity to populate the auto-suppression

Use the Import Wizard in Automation Studio

A customer notices their open and click rates are very low.Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Send inactive subscribers different messaging at a different frequency.

Remove subscribers who have not opened emails in three months.

Use different subject lines and send "win back" emails with exclusive offers.

Send inactive subscribers different messaging at a different frequency.

Increase volume of sending, trying new times and days of the week.

Remove subscribers who have not opened emails in three months.

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.Which two options would prevent the customer from duplicating records? (Choose 2 answers)

Get existing records updated with new Keys sourced from Sales Cloud instance.

Purge the current records and carry on with new keys sourced from Sales Cloud.

Get existing records updated with new Keys sourced from Sales Cloud instance.

Identify what key the customer wants and have the MC Contact model control it.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.

Purge the current records and carry on with new keys sourced from Sales Cloud.

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years.They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Replace the current data extension with a new data extension configured with a Retention Period.

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single sendouts from within MobileConnect using data extensions that contain automatically refreshed segments.Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A field of Locale type containing the locale code

A field of Phone type containing the mobile number

A field of Locale type containing the country code

A field of Text type containing the country code plus mobile number

A field of Locale type containing the locale code

A field of Phone type containing the mobile number

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

Personalization Strings still allow PII to be displayed within an email.

Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Journey Builder Decision Splits provide a method to access data of Tokenized data natively.

Personalization Strings still allow PII to be displayed within an email.

Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Tokenized Sending should be combined with field-level data encryption for additional security.

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.What should a consultant recommend to meet these criteria?

Select "Subscribers will be unsubscribed from this business unity only" in Settings

Select "Use separate 'Subscription Center' for this business unit" in Settings

Create attributes for each child business unit in "Profile Management" to record unsubscribes

Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

Select "Subscribers will be unsubscribed from this business unity only" in Settings

Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns.The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.What end-to-end process should deliver this efficiently?

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.Which flow would meet their needs?

Query Activity > Data Extension Entry Source > Journey Activates

Query Activity > API Event > Automation Studio Activities

Import Activity > Decision > Journey Activities

Query Activity > Data Extension Entry Source > Journey Activates

Salesforce Entry Event > Query Activity > Automation Studio Activities

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.What solution could be recommended?

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.What solution would a consultant recommend to address this use case?

Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.What method should be suggested in this scenario?

Data View Export with every send

Data Retrieves on the Send Object

A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.What should a consultant recommend to meet the criteria?

Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.Which two considerations should be made before implementing this solution? (Choose 2 answers)

The OOTB Connector cannot update Salesforce Sale Cloud Directly

The OOTB Preference Center does not support Person Account

The OOTB Connector cannot update Salesforce Sale Cloud Directly

Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.

The OOTB Preference Center does not support Person Account

Multi-Org Connector does not support the OOTB Preference Center

Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.How should they ensure this is accomplished?

RMM accounts are unable to support this behaviors.

Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.

Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.

RMM accounts are unable to support this behaviors.

Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.

Salesforce Certified Marketing Cloud Consultant Practice Test 5

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.

What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

Distributed Marketing

Einstein Content Selection

Marketing Cloud Connect

Distributed Sending

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Salesforce Certified Marketing Cloud Consultant Practice Test 5

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Salesforce Certified Marketing Cloud Consultant Practice Tests

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