Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.What solution should they use?

Automation Studio and Journey Builder

Automation Studio and Interaction Builder

Automation Studio and Journey Builder

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment.With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.What should a consultant recommend to meet this criteria?

Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

Sync all custom objects to Marketing Cloud and recreate the reports for sending.

Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.What would they use to format the JSON within the email?

SSJS platform function ParseJSON

TransformJSONQ AMPscript Function

ParseJSON content block within Content Builder

SSJS platform function ParseJSON

BuildRowSetFromJSON() AMPscript Function

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".How could this behavior be corrected'

Ensure "Common Misspellings" Is selected as one of the Reply Filters

Ensure the DNS Record Redirect is correctly configured

Ensure the two phrases are added to a filtered keyword list

Ensure the two phrases are added the "Filtered Keywords" data extension

Ensure "Common Misspellings" Is selected as one of the Reply Filters

A customer wants to capture and categorize email Not Sent events and begin identifying trends.They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.Which order of Automation Studio activities should be recommended?

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.What solution should a consultant recommend to meet the criteria?

Create and enable a BLOCKOUT window In MobileConnect.

Run a SQL Query at 12:30 a.m. to create a suppression list.

Run an Import Definition at 12 a.m. to create a suppression list.

Create a Journey Goal to exit subscribers from the Journey.

Create and enable a BLOCKOUT window In MobileConnect.

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Salesforce Data Entry Source on the Account Object

Salesforce Campaign Entry Source on the Lead Object

Salesforce Data Entry Source on the Contact Object

Salesforce Data Entry Source on the Account Object

Welcome Email Configuration on the Account Object

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.What should a consultant recommend to meet this criteria?

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Import the identified subscribers into a list when creating the send.

Create an exclusion data extension populated with the identified subscribers.

Query contacts from the Einstein Engagement Frequency data extension when creating the send.

Create a suppression list populated with the identified subscribers.

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.Which three considerations should be made before implementing MobileConnect?Choose 3 answers

Inbound messaging only works with local Long or Short Codes.

Not all countries are supported by MobileConnect.

Opting in for messages can only be done via inbound message.

Long and Short Codes are not available for all countries.

NTO would be charged by mobile operators directly for messages.

Inbound messaging only works with local Long or Short Codes.

Not all countries are supported by MobileConnect.

Opting in for messages can only be done via inbound message.

A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.What consideration should a consultant provide to the customer?

Newly registered users will create additional Contacts in Marketing Cloud.

User device data is unavailable in Contact Builder for up to 48 hours.

All mobile app users will create additional Contacts in Marketing Cloud.

Existing users will create additional Contacts in Marketing Cloud.

Newly registered users will create additional Contacts in Marketing Cloud.

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

Ensure the package scope includes Read and Write permissions for data extensions.

Enable the package for all business units in the Marketing Cloud account.

Create a separate installed package for each individual web form.

Instruct the web team to store the client ID and secret in the client-side code.

Ensure the package scope includes Read and Write permissions for data extensions.

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

A nonprofit organization that sends roughly 50,000 newsletter emails per month.

A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.Which solution should the consultant recommend?

One parent BU and three child BUs with their own Sender Authentication Packages.

One parent BU and two child BUs with their own Sender Authentication Packages.

One parent BU with three additional private domains.

One parent BU and three child BUs with their own Sender Authentication Packages.

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's ecommerce platform - Contacts, Orders, Order Items, and Products.Which design should a consultant recommend for segmentation?

Establish data relationships and create Data Filters for the marketer to modify.

Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.

Establish data relationships and create Data Filters for the marketer to modify.

Create SQL Query Activities for the marketer to modify.

Link the data extensions in an Attribute Group.

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.What should a consultant recommend as a unique identifier for each subscriber?

A number field such as subscriber's phone number for Contact Key.

A common field like Physical Address for Contact Key.

A number field such as subscriber's phone number for Contact Key.

An email address for Contact Key.

A GUID or another generated ID for Contact Key.

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.Which design should the consultant recommend to perform their analysis?

Set up and pull data from _Sent and .Subscriber Data Views.

Set up and pull data from a SendLog Archive Data Extension.

Filter data using a Filter Activity on SendLog Data Extension.

Set up and pull data from _Sent and .Subscriber Data Views.

Set up and pull data from Tracking Extracts in Automation Studio.

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.How should the consultant set this up?

Journey Builder Transactional Send Journey.

Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.

Journey Builder Transactional Send Journey.

Automation with a Send SMS and Send Email activity in separate consecutive steps.

Journey Builder multi-step journey with an API entry event and a decision split.

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.Which solution should the consultant recommend?

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Salesforce Certified Marketing Cloud Consultant Practice Test 8

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

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Salesforce Certified Marketing Cloud Consultant Practice Test 8

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