A financial services customer wants to send email to customers who log in for the first on a new IP.This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.What should a consultant recommend to deploy the email?

Use the Transactional Messaging API.

Inject the subscriber into a Journey.

Use the Transactional Messaging API.

Execute a Triggered Emails Interaction.

Use a User-Initiated Emails Interaction.

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

They should send at least 250,000 messages per month to maintain their sender reputation.

They should have one dedicated IP address for every 100,000 messages send per month.

They should have a shared IP since their volume is under 500,000 messages per month.

They should have one SAP for transactional sends and another for commercial sends.

They should send at least 250,000 messages per month to maintain their sender reputation.

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey

In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

Which method would facilitate this solution?

In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

Synchronized Data Extensions with a filter

All Subscribers, since these are synchronized in real time

Import from Salesforce Report in Automation Studio

Event Data from the Entry Event in Journey Builder

Synchronized Data Extensions with a filter

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

Designing decision logic via an intuitive user interface

Building simple segmented campaigns without SQL queries

Processing zipped and encrypted file containing subscriber data

Designing decision logic via an intuitive user interface

Building simple segmented campaigns without SQL queries

creating customer segments from multiple data extensions

Processing zipped and encrypted file containing subscriber data

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.Which two types of API calls are counted against the rolling 24-hour limit?

SOAP API Calls updating objects

CreateSalesforceObject() AMPscript

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.How could this be accomplished?

Create a random data extension within Email Studio.

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed.NTO tracks cases with a checkbox field called "Contact Me".

Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.What should be implemented to achieve these goals?

Set up Approval Workflow and Share setting inside Marketing Cloud.

Build out an internal business governance and process to support this.

Set up Approval Workflow and Share setting inside Marketing Cloud.

Integrate an outside CMS with all these permissions built in.

Edit the Content Permissions and Restrictions by Role setting for each user.

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.What hierarchy should be recommended?

One parent business unit and a child business unit for each franchise owners

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

A parent business unit for each franchise owner

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.The owners of franchised stores add a customized local message to the marketing campaign.What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

A parent business unit for each franchise owner

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.In which two ways should this segment be created?

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.

Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.

Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.What solution should they use?

List model and Groups in Single Send Journeys

Relational data extensions with primary keys to match subscribers with their data

List model and Groups in Single Send Journeys

Attribute group in Contact Builder for segmentation

Data Extension Entry Source in Journey Builder with a filter

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.What could be the reason the customer received the email through MCC?

The previous send used Email Address as a Subscriber Key.

The previous send's user needed to have edit permissions in Salesforce,

Email Opt Out is only updated if the send originates in Salesforce.

The previous send used Email Address as a Subscriber Key.

The Email Opt Out field needs to be added to the Contact Page Layout.

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.How should they configure their entry source?

Use a Query Activity in Automation Studio to create a segment before entering the journey.

Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

Use a Query Activity in Automation Studio to create a segment before entering the journey.

Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Use a Data Extension Entry Source with an applied filter based on recent member activity.

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.What should a consultant recommend?

Use a Triggered Send Data Extension to capture form data and deploy the email.

Use the WSProxy via SSJS to deploy the email after capturing form data.

Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

Use a Send Email activity in Automation Studio to run hourly and deploy emails.

Use a Triggered Send Data Extension to capture form data and deploy the email.

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.Which data setup should they use for decision splits?

Contact Data using Synchronized Data Sources

Journey Data queried from main data extension

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Journey Data using CRM Report Import Activity to Salesforce Data Extension

Contact Data using Synchronized Data Sources

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.Which solution should the consultant recommend?

Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML

Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

Upload data files to Marketing Cloud using SFTP instead of FTP

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.Which solution should they use?

Keyword opt in and SMS Messaging

Smart Capture and Triggered email messaging

CloudPages opt in to Event Journey

Existing Email Event Notification Subscription

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.What approach should be recommended?

A Private Domain should be applied to the child business unit.

A new Sender Authentication Package should be used for NTO.

A Private Domain should be applied to the parent business unit.

A Private Domain should be applied to the child business unit.

A Sender Authentication Package should be used for CloudKicks.

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.How could MobileConnect be used to accomplish this?

Use an info capture message template to capture the response.

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.What additional configuration changes should they make?

Update query activities that reference the synchronized data extensions.

Configure Multi-Org settings to account for two production instances in Setup.

Rename and delete sandbox synchronized data extensions before connecting.

Remove existing user mappings, attribute mappings, and tracking subscriptions.

Update query activities that reference the synchronized data extensions.

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.What should a consultant recommend?

Use AMPscript variables created from each field in the data extension.

Use personalization strings created by selecting the data extension.

Use AMPscript variables created from each field in the data extension.

Use Dynamic Content rules to select a content area for each subscriber.

Use Guide Template Language created for each field in the data extension.

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.Which activities could be used to fulfill this requirement?

Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

Salesforce Data Entry, SQL Query Activity, Task Activity

Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

API Event Entry, SQL Query Activity, Task Activity

Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.What should be recommended?

Request a second SAP for the existing business unit.

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.What step(s) should the customer take to move those subscribers back to 'Active'?

Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

Subscribers with a status of 'Held' should be re-enabled by contacting support.

Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.Which two questions should their IT team be asked?Choose 2 answers

Does their company allow delegation of subdomains to third parties?

Are they able to modify their domain configuration's DNS entries?

Can they provide access for Marketing Cloud to update the DNS records?

Does their company allow delegation of subdomains to third parties?

Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

Are they able to modify their domain configuration's DNS entries?

A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.Which two questions should be asked for further discovery?Choose 2 answers

How many API calls are included in their License?

Why do they require 10 years of historical data in Marketing Cloud?

Does their License include support for REST APIs?

How many API calls are included in their License?

Does their License include the Large Data Extensions feature?

Why do they require 10 years of historical data in Marketing Cloud?

Salesforce Certified Marketing Cloud Consultant Practice Test 6

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales

Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

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Salesforce Certified Marketing Cloud Consultant Practice Test 6

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Salesforce Certified Marketing Cloud Consultant Practice Tests

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