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An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

A.
This year
A.
This year
Answers
B.
Rolling Range
B.
Rolling Range
Answers
C.
Custom date
C.
Custom date
Answers
D.
Within (+/-)
D.
Within (+/-)
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date. Reference:

https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segmentbuilder.html?lang=en#event-recency

An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

What type of segmentation could be used?

A.
Frequency Segmentation
A.
Frequency Segmentation
Answers
B.
Recency Segmentation
B.
Recency Segmentation
Answers
C.
Sequential Segmentation
C.
Sequential Segmentation
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. Reference:

https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequentialsegments.html?lang=en

A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.

In order to target Linkedln profiles what three identities must be used to support this targeting?

A.
Hashed emails, phone number, GAID
A.
Hashed emails, phone number, GAID
Answers
B.
Hashed emails, IDFA, GAID
B.
Hashed emails, IDFA, GAID
Answers
C.
IDFA, GAID, MID
C.
IDFA, GAID, MID
Answers
Suggested answer: A

Explanation:

According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities. Reference: https://experienceleague.adobe.com/docs/experienceplatform/destinations/catalog/linkedin-matched-audiences.html?lang=en

A Real-Time CDP Business Practitioner has to create a new segment of California residents. What field group tile should they drag onto the segment builder canvas?

A.
Audiences
A.
Audiences
Answers
B.
Events
B.
Events
Answers
C.
Attributes
C.
Attributes
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California.

Reference: https://experienceleague.adobe.com/docs/experienceplatform/segmentation/ui/segment-builder.html?lang=en#attributes

An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.

What would the practitioner need to do to achieve this task?

A.
Re-create the segment
A.
Re-create the segment
Answers
B.
Streaming segment
B.
Streaming segment
Answers
C.
Segment job
C.
Segment job
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes.

Segment job can be used to achieve this task by selecting the segment and clicking on "Run segment job" from the action bar. Reference: https://experienceleague.adobe.com/docs/experienceplatform/segmentation/ui/segment-job.html?lang=en

A Real-Time CDP Business Practitioner is mapping attributes from audience data to a streaming profile export destination. They want to include Active and Expired members in subsequent incremental exports.

What field must they make sure is selected when mapping attributes?

A.
segmentMembership.status
A.
segmentMembership.status
Answers
B.
profile.status
B.
profile.status
Answers
C.
event.status
C.
event.status
Answers
D.
person.status
D.
person.status
Answers
Suggested answer: A

Explanation:

According to the Adobe documentation, segmentMembership.status is a field that indicates the current status of a profile's membership in a segment, such as Active, Expired, or Realized. This field must be selected when mapping attributes to a streaming profile export destination to include Active and Expired members in subsequent incremental exports. Reference:

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profileexport.html?lang=en#mapping-attributes

A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.

What must the Real-Time CDP Business Practitioner include in the request?

A.
Segment and namespace
A.
Segment and namespace
Answers
B.
Identity and segment
B.
Identity and segment
Answers
C.
Identity and namespace
C.
Identity and namespace
Answers
D.
Last name and segment
D.
Last name and segment
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, identity and namespace are the two required fields that must be included in a request to access or delete through the privacy service. Identity is the value of the identifier for the profile, such as an email address or a phone number. Namespace is the type of identifier, such as ECID or CRM ID. Reference:

https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/createrequest.html?lang=en#required-fields

A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications. Which two categories of applications can they use? (Choose two.)

A.
On-prem applications
A.
On-prem applications
Answers
B.
Self-serve applications
B.
Self-serve applications
Answers
C.
Real-time applications
C.
Real-time applications
Answers
D.
Applications integrated with Privacy Service
D.
Applications integrated with Privacy Service
Answers
Suggested answer: B, D

Explanation:

According to the Adobe documentation, self-serve applications are applications that allow users to create and manage their own Privacy Service requests, such as Adobe Experience Platform, Adobe Campaign Standard, and Adobe Target. Applications integrated with Privacy Service are applications that have built-in integrations with Privacy Service and can automatically process requests, such as Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager. Reference:

https://experienceleague.adobe.com/docs/experienceplatform/privacy/home.html?lang=en#applications

A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.

At which level would should the business practitioner apply labels to propagate to chosen datasets and fields?

A.
Dataset
A.
Dataset
Answers
B.
Table
B.
Table
Answers
C.
Connection
C.
Connection
Answers
D.
Schema
D.
Schema
Answers
Suggested answer: D

Explanation:

According to the Adobe documentation, DULE labeling is a framework that allows applying data usage labels (DULs) to data fields based on their usage category (Descriptive, Underlying, Linked, or Extracted). DULs can be applied at the schema level, which means they will propagate to all datasets and fields that use that schema. Reference: https://experienceleague.adobe.com/docs/experienceplatform/data-governance/dule/dule-overview.html?lang=en#dule-overview

A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?

A.
Identity Data
A.
Identity Data
Answers
B.
Contractual Data
B.
Contractual Data
Answers
C.
Sensitive Data
C.
Sensitive Data
Answers
D.
Profile Data
D.
Profile Data
Answers
Suggested answer: D

Explanation:

According to the Adobe documentation, profile data is a type of data label that indicates data that describes characteristics or traits of an individual or group, such as demographic information, preferences, or interests. Geographic data can be categorized as profile data, as it describes the location of an individual or group. Reference: https://experienceleague.adobe.com/docs/experienceplatform/data-governance/labels/data-labels.html?lang=en#data-labels

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