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A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a

Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000.

What explains this decrease in segment size?

A.
The dataset had a 30-day TTL set.
A.
The dataset had a 30-day TTL set.
Answers
B.
More profiles met the segment criteria during the time difference.
B.
More profiles met the segment criteria during the time difference.
Answers
C.
The created segment was activated to a destination.
C.
The created segment was activated to a destination.
Answers
Suggested answer: A

Explanation:

According to the Adobe documentation1, TTL (time-to-live) is a setting that determines how long data is retained in a dataset before it is deleted. If the dataset had a 30-day TTL set, then any data that was older than 30 days would be removed from the dataset, which could explain the decrease in segment size over time. Reference: 1 https://experienceleague.adobe.com/docs/experienceplatform/ingestion/home.html?lang=en#time-to-live

Which feature of Real-Time CDP can be utilized to view amalgamation of all the fields contained within multiple schemas sharing the same class?

A.
XDM Schema
A.
XDM Schema
Answers
B.
Union schema
B.
Union schema
Answers
C.
Event Schema
C.
Event Schema
Answers
Suggested answer: B

Explanation:

According to the Adobe documentation2, a union schema is a feature of Real-Time CDP that can be used to view the amalgamation of all the fields contained within multiple schemas sharing the same class. A union schema is automatically generated by the platform and reflects the latest changes in the underlying schemas. A union schema can be used to create segments or explore profiles across different datasets. Reference: 2 https://experienceleague.adobe.com/docs/experienceplatform/profile/home.html?lang=en#union-schemas

A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources. Which two elements must match in the data sources for the profile to merge?

(Choose two.)

A.
People identifier
A.
People identifier
Answers
B.
Profile ID
B.
Profile ID
Answers
C.
Identity value
C.
Identity value
Answers
D.
Namespace
D.
Namespace
Answers
Suggested answer: C, D

Explanation:

According to the Adobe documentation3, identity value and namespace are two elements that must match in the data sources for the profile to merge. Identity value is the unique identifier for a customer, such as an email address or a phone number. Namespace is the type or source of the identity value, such as Email or Phone Number. When two data sources have the same identity value and namespace, they can be stitched together to form a unified profile.

Reference: 3 https://experienceleague.adobe.com/docs/experience-platform/profile/identityservice/overview.html?lang=en#identity-service-overview

A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.

Which namespace is recommended to fetch profiles for known customers?

A.
Custom namespace for memberid
A.
Custom namespace for memberid
Answers
B.
Custom namespace for Google Click ID
B.
Custom namespace for Google Click ID
Answers
C.
Customer namespace for authenticated id
C.
Customer namespace for authenticated id
Answers
Suggested answer: C

Explanation:

According to the Adobe documentation, a custom namespace is a namespace that is created by the user to define a specific type or source of identity value that is not available in the predefined namespaces. A custom namespace for memberid would be recommended to fetch profiles for known customers who land on their website from Google organic search and authenticate, because memberid is a unique user id that is specific to this use case and not covered by any predefined namespace. Reference: https://experienceleague.adobe.com/docs/experienceplatform/ profile/identity-service/namespace.html?lang=en#custom-namespaces

A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?

A.
Primary identity
A.
Primary identity
Answers
B.
Secondary identity
B.
Secondary identity
Answers
C.
Identity class
C.
Identity class
Answers
Suggested answer: A

Explanation:

According to the Adobe documentation, primary identity is an identity that must be set in a schema in order to use it in Real-Time Customer Profile. Primary identity is an identity that uniquely identifies each profile within a dataset and across datasets within a tenant. Primary identity can be either predefined or custom, but it must have cardinality of one-to-one or many-to-one. Reference:

https://experienceleague.adobe.com/docs/experience-platform/profile/identityservice/schema.html?lang=en#primary-identity

As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.

Which merge method should the practitioner select?

A.
Dataset timestamp
A.
Dataset timestamp
Answers
B.
Timestamp ordered
B.
Timestamp ordered
Answers
C.
Dataset precedence
C.
Dataset precedence
Answers
Suggested answer: B

Explanation:

According to the Adobe documentation, timestamp ordered is a merge method that can be used to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes take precedence from latest datasets and are applied across all datasets automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion timestamp, with newer values taking precedence over older values. Timestamp ordered merge method also applies globally across all datasets within a tenant. Reference:

https://experienceleague.adobe.com/docs/experience-platform/profile/mergepolicies/methods.html?lang=en#timestamp-ordered

What is an example of a profile namespace?

A.
Device name
A.
Device name
Answers
B.
Email
B.
Email
Answers
C.
Segment
C.
Segment
Answers
D.
Display Name
D.
Display Name
Answers
Suggested answer: B

Explanation:

An example of a profile namespace is email. A profile namespace is a type or source of identity value that is used to identify a customer across different data sources. Email is a predefined profile namespace that represents the email address of a customer. Other examples of profile namespaces are Phone Number, ECID, or CRM ID

Which two standard widgets are available in a Profiles overview dashboard of Real-time CDP?

(Choose two.)

A.
Profiles added
A.
Profiles added
Answers
B.
Profile source
B.
Profile source
Answers
C.
Identity graph
C.
Identity graph
Answers
D.
Identity overlap
D.
Identity overlap
Answers
Suggested answer: A, B

Explanation:

According to the Adobe documentation, profiles added and profile source are two standard widgets that are available in a Profiles overview dashboard of Real-time CDP. Profiles added widget shows the number of profiles that have been added to the platform over time. Profile source widget shows the breakdown of profiles by their source type, such as batch or streaming.

Reference: https://experienceleague.adobe.com/docs/experienceplatform/profile/ui/overview.html?lang=en#profiles-overview-dashboard

Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the Ul?

A.
Profiles > Merge Policy
A.
Profiles > Merge Policy
Answers
B.
Profiles > Browse
B.
Profiles > Browse
Answers
C.
Profiles > Union Schema
C.
Profiles > Union Schema
Answers
D.
Profiles > Overview
D.
Profiles > Overview
Answers
Suggested answer: B

Explanation:

According to the Adobe documentation, Profiles > Browse is where a Real-Time CDP Business

Practitioner can go to search for Profiles by Merge Policy in the UI. Profiles > Browse allows the user to search for individual profiles or groups of profiles based on various criteria, such as identity value, namespace, dataset, or merge policy. The user can also view the profile details and timeline for each profile. Reference: https://experienceleague.adobe.com/docs/experienceplatform/profile/ui/browse.html?lang=en#searching-for-profiles

A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.

Which feature should be used?

A.
Merge Policies
A.
Merge Policies
Answers
B.
Union Schema
B.
Union Schema
Answers
C.
Identity Graph
C.
Identity Graph
Answers
Suggested answer: A

Explanation:

According to the Adobe documentation, merge policies are a feature of Real-Time CDP that can be used to determine how data will be prioritized and what data will be combined to create a unified view of a customer profile. Merge policies define the rules and logic for merging profile attributes from different data sources into a single profile. Merge policies can be either predefined or custom, and they can be applied at the dataset level or the tenant level. Reference:

https://experienceleague.adobe.com/docs/experience-platform/profile/mergepolicies/overview.html?lang=en#merge-policies-overview


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